Experteer Overview
As an SEO Consultant at Choreograph, you’ll lead SEO initiatives that bolster client search visibility across diverse industries. You’ll translate business goals into actionable SEO strategies, perform technical and content-focused work, and drive link-building programs. You’ll collaborate with cross‑functional teams to integrate SEO into broader digital campaigns and leverage AI‑enabled techniques to optimize generative search relevance. This role sits at the heart of data‑driven marketing within WPP’s Open ecosystem.
Responsibilities
* Analyze client requirements to tailor high‑impact SEO solutions
* Perform ongoing keyword research and opportunity discovery
* Develop and implement technical and content optimization recommendations
* Plan and execute comprehensive link‑building strategies
* Integrate SEO with broader digital marketing levers for client needs
* Test and optimize techniques for Large Language Models (GEO and AEO) to improve content relevance
* Provide data‑driven analysis of client properties and competitive landscapes
* Ensure timely delivery of monthly, quarterly, and annual reports
* Collaborate with SEO Consultants, Managers, Web Analysts, CRO Specialists, Media and Account teams to align SEO strategies
* Identify opportunities to streamline internal processes and workflows
Qualifications
* BS/MS degree in engineering, marketing, or a related field
* 2–3 years in an SEO‑focused role (agency or in‑house)
* Strong knowledge of ranking factors, algorithms, and current SEO trends
* Experience in GEO to boost brand visibility on major LLMs
* Technical SEO experience for e‑commerce or multi‑country sites
* Proven content and link‑building experience
* Basic understanding of SEO and SEA synergies
* Experience with website analytics tools (Google Analytics, Adobe Analytics) and data viz tools (Looker Studio)
* HTML, CSS, JavaScript basics relevant to SEO
* Familiarity with SEO tools (Google Search Console, Semrush, Ahrefs, Lumar, Screaming Frog, AWR, Majestic)
* Experience leveraging AI to improve efficiency and automation
* Proficiency in English; additional European language a plus
* Strong communication and collaborative mindset
* Proficiency in Excel and PowerPoint
* Strong organizational and analytical skills; ability to meet deadlines
* Willingness to grow professionally and adapt to changing contexts
* Ability to work independently and in teams
* Client‑focused, solution‑oriented mindset
Benefits
* Competitive medical insurance
* Group retirement plans
* Vision and dental coverage
* Significant paid time off
* Partner discounts
* Employee mental health awareness days
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