Context
The Company & The ChallengeBlue Lagoon Iceland is evolving.
We are transforming from a world-renowned single destination into a diverse hospitality group (Blue Lagoon Group) with a portfolio that spans luxury hotels, Michelin-starred dining, skincare, and adventure tourism in the Highlands.
We are building aDigital Growth Team—a specialized unit operating within the group to drive growth via digital channels.
We combine data, technology, and creativity to maximize both business value and end-user experience.
The Team & The SetupYou will be joining a cross-functional Italian/Icelandic team.
We work remotely and on-site, blending the agility of a startup with the resources of an iconic global brand.
Our focus is pure Digital Marketing Growth: we experiment, we measure, and we optimize.
Experience Level:Mid-Level (2–3 years of experience)
Role Overview:We are seeking a strategic specialist to own and elevate our retention ecosystem.
In this role, you will operate with a high degree of autonomy, managing the full customer lifecycle from initial lead acquisition to long-term loyalty.
You will serve as the bridge between data and creative, working closely with Brand Managers to ensure our communications are timely, relevant, and commercially effective.
Ideally, you are a professional who is organized, strategic, and focused on maximizing Customer Lifetime Value (CLV).
Your Duties:
Platform Management:Serve as the primary administrator for our email marketing platform (Klaviyo).
You will be fully responsible for maintaining database hygiene, managing segmentation, and ensuring high email deliverability rates.
Automation Architecture:Design, implement, and optimize complex automated customer journeys.
This ranges from foundational workflows (e.g., Welcome series) to sophisticated cross-sell logic (e.g., tailoring offers based on browsing behavior).
Acquisition & Optimization (CRO):Manage on-site lead acquisition strategies, including the implementation of pop-ups and data capture forms.
You will run rigorous A/B tests to continuously improve sign-up rates and lead quality.
Campaign Orchestration:Partner with the brand team to execute tactical email campaigns.
You will ensure precise audience targeting, guaranteeing that the right message reaches the right segment at the optimal time.
Qualifications:
Technical Proficiency:Proven experience administering Klaviyo (strongly preferred) or comparable automation tools (e.g., HubSpot, Braze, Mailchimp).
Commercial Acumen:A solid intuition for customer segmentation, cohort analysis, and conversion funnels.
You view automation as a revenue driver, building flows designed to convert rather than simply inform.
Strategic Autonomy:The ability to translate broader business objectives (e.g., \"Increase average purchase value by 10%\") into actionable technical strategies with low supervision.
Stakeholder Communication:Good communication skills are required.
You must be able to articulate complex segmentation logic and workflow strategies to non-technical stakeholders clearly and effectively.
Contract & Logistics
Contract:12-month fixed-term full-time contract with significant potential for extension or permanent conversion based on performance and project evolution.
Salary:Competitive, commensurate with experience.
Location:Milan office with required availability to travel to Iceland for workshops and team sprints.
Start Date:We aim to start as soon as possible but are happy to accommodate a standard notice period for the right candidate.
Language:Fluent English is a must; you will be communicating daily with international stakeholders.