About us
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KIWI is not just a company, it's a revolution.
Since ****, we have been passionately committed to creating innovative solutions that improve people's lives, helping as many smokers as possible quit smoking.
With our headquarters in Croatia and a rapidly expanding international presence, our goal is to become the reference brand in Europe and a global benchmark in the e-cigarette industry.
Our products combine cutting-edge design, innovative technology and a strong commitment to sustainability, proving that changing the world is possible, one step at a time.
KIWI is looking for an AI & ML Engineer to join its international team.
The role
The AI & ML Engineer will have a cross-functional mandate across the entire organization: auditing internal processes, identifying where automation and AI generate real value, and implementing concrete solutions — regardless of department.
This is not an execution role.
It is a role that requires the ability to ask the right questions, map repetitive workflows, propose where to intervene, and then build and deploy solutions that get adopted.
Work location: Buje, Croatia, at the company's HQ
Key Responsibilities
Process Audit & Prioritization
Map workflows across all departments — HR, operations, finance, marketing, product — to identify repetitive, low-value tasks suitable for automation
Define and maintain a prioritized backlog of AI and automation opportunities, ranked by effort and business impact
Translate operational inefficiencies into actionable technical briefs
AI Implementation & Automation
Design, build and deploy automation pipelines for HR and operations processes — onboarding, contract management, internal reporting
Integrate LLM APIs and AI-powered tools into real workflows across marketing, operations and product teams
Ensure solutions are robust, maintainable and actually used — adoption is the success metric, not deployment
Data & Consumer Intelligence
Build models and dashboards to analyze consumer data across four international markets — sales by channel, survey results, purchase behavior
Support the product and R&D; team with data-driven insights to improve decision-making on portfolio and innovation
Develop automated reporting tools that replace manual data extraction and aggregation
AI Enablement & Team Training
Work side-by-side with non-technical teams to understand their needs and translate them into AI solutions they can use independently
Train and upskill colleagues on AI tools, creating lasting capability within the organization
Document and standardize implemented solutions to ensure continuity and scalability
Candidate Profile
2–4 years of experience in ML, data science, or applied AI
Strong proficiency in Python and relevant ML frameworks (scikit-learn, PyTorch, or similar) xlwpduy
Hands-on experience with LLM APIs and prompt engineering
Comfortable working with messy, incomplete, real-world data
Able to communicate clearly with non-technical stakeholders
Execution-oriented — you ship, you don't just present
Experience with automation tools (n8n, Make, or similar) is a strong plus
Familiarity with BI tools (Metabase, Looker, Power BI) is a strong plus
Background in FMCG or consumer goods is a plus
Fluent in English; Italian or other European languages are a plus
What We Offer
Cross-functional mandate with visibility across all business areas
Real data from four international markets to build on
Dedicated budget for tools, APIs and experimentation
A dynamic, international environment with flat decision-making
Work location in Istria — high quality of life, competitive cost of living
Competitive compensation package, discussed based on profile