Who is Tennant? Se è interessato/a a candidarsi per questo lavoro, la preghiamo di assicurarsi di soddisfare i seguenti requisiti, elencati di seguito.Tennant Company is a global leader in the field of professional cleaning equipment and solutions.For over 150 years, we have stood out for innovation and our commitment to developing sustainable technologies designed to meet our customers' needs.Our goal is to actively contribute to a cleaner, safer, and healthier world through eco-friendly solutions that improve quality of life.With manufacturing plants, operational offices, and sales and service networks worldwide, joining Tennant means embarking on a career path full of opportunities — both locally and internationally.The Brand Marketing Specialist supports the execution of brand, content, and demand generation activities that drive consistent and scalable global marketing activation. This role develops high-quality content, coordinates cross-functional launch activities, maintains playbooks and templates, and provides operational and project support to ensure effective execution across regions. The position works closely with Product, Regional Marketing, Digital, and Creative partners to enable strong market-facing activation.Key Responsibilities:Content Development & ExecutionDevelop, edit, and adapt marketing content for campaigns, launches, and sales enablement.Support social media execution aligned to global brand strategy.Coordinate marketing translations and localization for global deployment.Product Launch CoordinationCoordinate cross-functional product launch planning, timelines, and governance with limited supervision.Project management and delivery of market-facing content (brochures, sell sheets, flyers, banners, ads, guides, white papers, videos, articles) along with ensuring alignment of messaging development, copywriting and legal review.Apply launch execution standards and ensure compliance across deliverables.Support planning, docum