COMPANY DESCRIPTIONAMOREPACIFIC Group is a leading Korean beauty company that operates over 30 brands in beauty, personal care, and healthcare. The company was founded in 1945 and is headquartered in Seoul, Korea.AMOREPACIFIC walked the path of beauty one step at a time to achieve its mission of ‘We make A MORE beautiful world.’ Every member of the company has faith and pride that what they do is contributing to building a better world.Our dream and our mission ‘We make A MORE beautiful world’ and our belief that the world will become more beautiful when our unique beauty shines and brightens - this is the reason we are on this journey. We are committed to our five principles to realize this dreamCustomer FirstBe the 1st and the BestCollaborate with an Open MindRespect DifferencesAct with IntegrityJOB TITLE: PR, Influence & Advocacy Specialist - ITALYBased in Milan, you will lead PR and influencer advocacy for the Italian market, reporting directly to the PR & Influence Advocacy Manager based in Paris. You will be responsible for all AMOREPACIFIC brands (e.g., LANEIGE, Innisfree, Aestura), acting as a key bridge between European centralized strategy and local execution. You will play a critical role in enhancing brand visibility, driving media impact, and strengthening local relevance in Italy through strategic media relations, influencer partnerships, product seeding, and impactful events.Key Responsibilities :PR & Media RelationsDevelop and execute PR strategy for ItalyBuild strong relationships with Italian mediaManage press materials and media communicationsSecure high-quality coverage across key channelsInfluence & AdvocacyIdentify and activate influencers in ItalyLead influencer campaigns to enhance brand awareness & credibilityTrack performance and optimize partnershipsPlan and execute product seeding strategies (media & influencers), including gifting, tracking, and follow-upMarket CoordinationAct as main contact with local agenciesEnsure consistent brand storytelling across ItalySupport and execute regional PR events and activations (press days, launches, influencer events, Sephoria etc. )Coordinate end-to-end PR event management, including guest targeting, logistics, and on-site executionPerformance TrackingMonitor KPIs and campaign impact (ROI)Provide actionable insightsTrack market trends and competitorsAnalyze seeding and event performance (coverage, engagement, ROI/EMV) and provide recommendationsQUALIFICATIONS & EXPERIENCE3–6 years of experience in PR, communications, or influencer marketing within the beauty industryStrong knowledge of the Italian skincare and beauty market landscapeProven experience in managing media relations, influencer partnerships, and PR campaignsFluent in Italian and EnglishContract Type: Flexible – open to all type of contract arrangement.