Ph3Experteer Overview /h3pIn this role you will design and execute marketing plans to generate leads and drive customer retention in the Italian legal market. You will collaborate with product, digital, and sales teams to run integrated campaigns and develop brand-aligned content. You will analyze performance, optimize ROI, and amplify customer voice through testimonials and market insights. This position offers the opportunity to shape market presence and support business growth in a fast-paced, international setting. /ph3Retribuzione / Benefits /h3ulliOwn and execute lead generation and retention marketing plan for Italian legal market /liliCollaborate with Product Marketing, Digital Marketing and Sales to plan and run campaigns (acquisition, nurturing, retention, loyalty) /liliGenerate qualified leads across multiple channels (events/webinars, sponsorships, PR, telemarketing, email, SEA) /liliCreate content and assets (articles, whitepapers, emails, landing pages, social posts, ads) aligned with brand for online/offline promotions /liliSet, monitor and adjust budget across channels /liliAnalyze data to measure campaign efficiency and optimize MROI /liliReview progress with management and adjust plans; manage lead activity and scoring /liliDevelop testimonials, case studies and references to capture voice of the customer /liliProvide market and product insights to support centralized programs (SEM, SEO, CRO, PR/Comms) as required /liliContribute to market research and network with industry experts to boost brand awareness /liliGather customer feedback to inform sales and product teams /liliPrepare documentation to support sales networks /li /ulh3Responsabilità /h3ulliProven experience as Marketing Specialist or similar role /liliFamiliarity with B2B lead generation campaigns /liliProficiency in MS Office (Excel) /liliKnowledge of SEO and Google Analytics /liliExperience running integrated campaigns across social media, email, display, referrals /liliStrong organization and prioritization skills /liliAbility to work in a fast-paced, collaborative, international environment /liliExcellent analytical, communication and presentation skills /liliGood knowledge of English (written, spoken) /liliExperience with CRM or similar tool /li /ul /p #J-18808-Ljbffr