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Crm manager emea

Perugia
Brunello Cucinelli
Pubblicato il 4 febbraio
Descrizione

Ph3Profile: /h3pWe are looking for a CRM Manager EMEA, mainly located in Solomeo who will lead and orchestrate CRM activities across the region, acting as a key interpreter and ambassador of our global CRM vision and ensuring its thoughtful and culturally sensitive activation across local markets. /ppThis role will play a central part in strengthening a culture of kind, respectful and personalized clienteling, supporting retail teams, enhancing omnichannel client experiences and contributing to the continuous elevation of our relationship with Clients across all touchpoints. /ph3Role Responsibilities: /h3ulliEnsure a seamless, omni-personal Client experience across channels and markets in line with the Brunello Cucinelli philosophy /liliBe meaningful for each single Client, respecting Human Privacy and nurturing authentic, long-term relationships /liliTranslate global CRM strategy into impactful local actions across the EMEA region /liliAct as a reference point for Local CRM teams across EMEA, fostering collaboration and knowledge sharing, while bringing agility, openness to change and a proactive mindset through a gentle and inclusive leadership approach /liliProactively contribute to the definition and evolution of the global CRM strategy by bringing regional insights, client behaviors and market best practices, supporting markets in translating strategies into clear action plans /liliContribute to regional planning and budget management, ensuring initiatives are aligned with the company’s values and long-term vision /liliBe a true value-added presence for local teams, supporting them in developing a strong clienteling culture and meaningful client relationships and elevating daily clienteling practices /liliActively engage with stores, listening to their needs and challenges, and helping them navigate change with clarity, confidence and purpose /liliSupport the implementation of one-to-one and one-to-many CRM initiatives aimed at enhancing Client loyalty, engagement and lifetime value /liliCollaborate with Retail and Client Experience teams on in-store animations, events and clienteling initiatives, ensuring coherence with the brand’s values /liliOversee the effective adoption and continuous optimization of CRM and clienteling tools (including Salesforce and related applications) /liliEnsure the creation and maintenance of a unique Client view, guaranteeing data quality, consistency and compliance with GDPR and Human Privacy principles /liliCoordinate CRM operational processes such as data collection, monitoring, tracking and performance optimization /liliWork closely with Analytics teams to define, monitor and share CRM KPIs and performance indicators, translating data and insights into clear, actionable recommendations for local teams /liliSupport advanced segmentation and omnichannel targeting strategies to enhance relevance and personalization /liliPartner closely with Retail, Digital, E-commerce and Training teams and collaborate with the CRM Managers of other Regions to ensure alignment, and share best practices /liliFoster strong, trust-based relationships with markets, acting as a supportive partner and enabler /li /ulh3Qualifications: /h3ulliAt least 5-7 years of experience in CRM roles within the luxury or fashion industry, with international exposure /liliStrong understanding of CRM platforms, clienteling tools and customer data ecosystems /liliProven ability to influence and collaborate across functions and geographies through leadership rather than hierarchy, with the ability to navigate complexity /liliAnalytical mindset, with the ability to interpret data and turn insights into meaningful actions /liliExcellent communication and interpersonal skills, with a natural sensitivity to people, cultures and relationships, and a strong openness to change and innovation /liliFluency in English is required; additional European languages are a strong plus /li /ul /p #J-18808-Ljbffr

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