We are transforming from a world-renowned single destination into a diverse hospitality group ( Blue Lagoon Group ) with a portfolio that spans luxury hotels, Michelin-starred dining, skincare, and adventure tourism in the Highlands.
Non si lasci sfuggire questa opportunità: si candidi rapidamente se la sua esperienza e le sue competenze corrispondono a quanto descritto di seguito.
We are building a Digital Growth Team —a specialized unit operating within the group to drive growth via digital channels. We combine data, technology, and creativity to maximize both business value and end-user experience.
The Team & The Setup You will be joining a cross-functional Italian/Icelandic team. We work remotely and on-site, blending the agility of a startup with the resources of an iconic global brand. Our focus is pure Digital Marketing Growth: we experiment, we measure, and we optimize.
Role Overview: We are seeking a performance-driven specialist to own the technical execution of our web content. While the core of this role involves daily content management and updates, we are looking for someone who approaches the CMS as a tool for growth rather than just a repository for text. you are ensuring the content performs. You are expected to leverage the platform's full capabilities, structuring data and layouts to meet marketing requirements efficiently.
Conversion Rate Optimization (CRO): You will build, deploy, and refine landing pages designed to convert incoming traffic from all sources (Paid Media, Email, and Organic Search). SEO & Answer Engine Strategy: You will implement technical SEO best practices and lead our experimentation with "Answer Engine Optimization" (AEO), ensuring our content is structured to be discoverable by AI-driven search tools.
You will be responsible for reorganizing website content based on performance data rather than purely aesthetic considerations.
Technical Liaison: You act as the bridge between the Content Team and the Engineering Team. Technical Literacy: You possess a clear understanding of how web technologies work (HTML, CSS, JavaScript). You are not expected to be a full-stack developer, but you should understand the code well enough to communicate effectively with engineers and implement independent "hacks" or styling adjustments when necessary.
You are expected to audit our pages and proactively propose structural changes to improve user experience and booking rates.
Agile Execution: You prioritize speed and testing over perfection. Contract & Logistics
Contract: 12-month fixed-term full-time contract with significant potential for extension or permanent conversion based on performance and project evolution. xdwybme
Milan office with required availability to travel to Iceland for workshops and team sprints.
Language: Fluent English is a must;