Job Description
The Brand & Content Manager is responsible for developing, implementing, and executing strategic marketing and communication initiatives to promote the assets. This role plays a key part in shaping the hotel's image and reputation and driving visibility and exposure across traditional and digital channels.
Develop and implement comprehensive marketing plans aligned with the property's business goals
Ensure brand consistency in tone, messaging, and visual identity across all communication & marketing materials.
Managing all materials (menus, leaflets, brochure, collateral, spa brochure, etc) and presentations, in addition to the production of hotel/outlets/sales collateral, branding and logo items, ensuring all branding and company guidelines are followed and consistency.
Implement and respect brand guidelines and develop creative assets with external design agency/OE. Manage external partners as design agency, graphic designers, printers, suppliers, photographers, filmmakers, etc, including submission of brief.
Liaise with the agencies, edit press releases, media kits, speeches, articles, and other brand-related content. Provide text and copy for marketing, comms, website, email marketing, sales, hotel and trains departments as needed. Creation and production gifts and items for guests, media, sales and influencers. Manage film & photoshooting of the hotel, rooms, f&b, spa, respecting video and photo guidelines. Manage image library and ensure marketing material, third‐party websites etc. are updated and accurate.
Track brand and content campaigns effectiveness and business growth and generate presentations and regular reports on brand activities.
Qualifications
Bachelor's degree in Marketing, Communications, Hospitality, or related field
At least 5 years of experience in a marketing and communications role in luxury hospitality industry.
Creative talent, proactive, flexible, team player
Ability to manage multiple projects and deadlines effectively, results‐driven mindset
Strong written and verbal communication skills in English and Italian (additional languages such as French are a plus)
Proven experience in brand management and content creation
Ability to prioritize, organize work assignments and follow‐up
Ability to think strategically while being detail‐oriented and hands‐on
Excellent organizational and multitasking skills
Proficiency in MS Office.
Ability to work flexible hours, covering evenings, weekends and holiday periods
Graphic design skills (e.g., Canva, Adobe Suite, Photoshop) are a plus
Additional Information
A competitive package (base salary and yearly bonus)
Medical Insurance, integrating Collective Labor Agreement one and extended to the family
Ticket Restaurant
Annual leave
ALL - Heartist Program: Employee benefit card offering discounted rates at all ACCOR locations and partner venues worldwide.
Learning & development: Opportunity to develop your talent and grow within your property and across the world!
Our commitment to Diversity & Inclusion: We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
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