AliExpress Social Media Senior Specialist – Italy
We are seeking a Social Media Senior Specialist to plan and manage impactful social channels marketing campaigns that magnify AliExpress’ brand value proposition in Italy. This role requires a fusion of creativity and analytical prowess, aimed at building brand awareness and trust social wisely.
Responsibilities
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* Develop and implement social media/influencers strategies that align with our brand positioning and marketing strategies.
* Create original content and schedule postings to increase account visibility and engagement.
* Monitor and analyze performance data of social media accounts to continuously optimize content and strategy.
* Source and develop influencer networking continuously and work closely and innovatively with influencers to support brand and business growth.
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* Collaborate with advertising agencies and vendors to manage and improve social media advertising campaigns.
* Community management.
Qualifications
* At least 3 years of experience in social media planning and account management.
* Proficiency in content trends, viral marketing mindset and mechanisms of operation on platforms such as Instagram, TikTok, and YouTube.
Excellent creative thinkingkyn and content creation skills.
* Strong data analysis skills, with the ability to adjust strategies based on data insights.
* A proactive, results-focused approach, capable of driving initiatives forward amidst uncertainty.
* Prior experience in e-commerce, retail, or FMCG sectors is highly advantageous. Candidates with substantial agency experience are also encouraged to apply.
* Ability to work independently as well as closely with a team.
* Proficiency in Italian and English is a must. Chinese language skill is a plus but not a prerequisite.
* BSc/BA in Marketing, Advertising or related field.
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing and Sales
Industries
Software Development
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Location
Boltiere, Lombardy, Italy
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