He / she is highly motivated, professional presented and investigates the needs of the hotel, working closely together with the other departments, to exceed expectations.
Reports to the General Manager.
PRESS DUTIES
* Single press visits and group press trips
* Constant monitoring of journalists stay from check-in to check-out (meals, activities, special requirements, dietary needs etc)
* Coordinating interviews with GMs, Chefs, Barman etc. if required
PR reports & press releases
* Research obtained media coverage on SignalAI and data analysis to finalise international PR reports that must be submitted to HQ on a monthly basis
* Write press releases and upload them into MEDIA HUB platform (eng+ita) including briefing notes, on request of the regional office, to generate awareness about the hotels’ latest news
* Constant update of the PRESS Global Database and proactively research new key editors / media outlets.
* Handling translation of press releases (eng+ita), when required
Photo / video shootings
* Help the Marketing team with local Coordination of photo / video shootings for media opportunities, including preparation of internal ODS and briefing of internal staff involved. Monitoring and taking care of the crew’s stay to ensure smooth running of productions.
* coordinate other shootings individually
* Managing photoshooting costs with the Marketing team.
EXTERNAL & INTERNAL PR DUTIES
External PR
* Design, plan logistics and promotion of in-house special events (thematic aperitifs,concerts, etc) in support of the Brand’s pillars
* Search for sponsorship in support of events and in respect of the Brand directions
* Promote hotel and brand awareness both at national and regional level by maintaining good relationships with local key opinion leaders
Internal PR
* Department’s training at the beginning of the season, delivering the brand ambitions accordingly to the PoA and presenting the current year campaign
* Provide writing and editing support to the HR teams with the creation of at least two Staff magazines per season (in charge of PR trainee)
* Organisation of moments of encounter with the staff to celebrate important results achieved by the hotel, such as the mid summer and end of season party
* Daily / weekly meeting and calls with Regional teams (PR and Marketing)
* Creation of leaflets to promote in-house events
Events management
* Under monitor of the Regional DIr PR, Conceivement, definition and realisation of all major events (Film festivals Taormina / Casole, Mitico) and minor (Curiosity circles, Twist and Ice, Franco Pepe collab, IME / LMH) events
* Promoting special happenings taking place at the Hotel and in the area
CONTENT CREATIONS
Brand, experience design and content creation
* Following strategic instruction of the Regional Dir PR, develop and support global stories reflecting Belmond's pillars and Brand identity
* Creation of annual new experiences for press (and private Guests) aimed at discovering the territory, unveiling behind the scenes beauties and generating connections among stakeholders
* Content creation, copywriting and editing of texts related to experiences
Marketing and Social Media
* Support (when needed) content creation for the Hotel Social Media channels.
* Support in the creation of marketing collateral materials (brochures, events invitations, in-house flyers)
OPERATIONAL
Operational
* Support the operational behind Press Trips : preparation of internal ODS, PO, organisation of internal and external activities
* Assistance to various departments in the production of printing materials
* Creating, monitoring and closing POs on Workday tool reporting to finance
* Support for the realisation of CSR initiatives
* Management of special projects given by GMs (ex. management of invitations to summer party events, management of direct contacts with Guests)
* Requirements
* We require
* Knowledge of Hotel Management software such as HMS;
* Excellence in Pc & Social Media skills;
* Fluent in Italian and English and a third language is required;
* Professional experience or sound scholar background within the hospitality business;
Willing to grow within the hospitality business.
* We offer
Permanent Labour contract according to C.C.N.L. Settore Turismo
Economical treatment adequate to the professional experience
Food & lodging for non residents
Career opportunities within our Hotels cluster
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