Editorial Content Manager
Your Mission
Within the Brand Communication Dept, you will lead the creation of a 360° global editorial content strategy across consumer-facing touchpoints, both online and offline. This role requires aligning content with brand strategy, channel needs, and KPIs.
Focusing on storytelling, quality, and consistency, you will manage the entire editorial content production process through collaboration with internal teams (Communication, Marketing, Media, Brand Creation, Visual Merchandising, Digital, CRM) and external vendors.
How will you make an impact
* Define the Brand editorial identity in collaboration with the Brand Communication Director
* Develop, implement, and manage the overall editorial content strategy aligned with brand positioning and communication goals
* Curate high-quality, engaging written content for social media, advertising, websites, newsletters, and in-store communication to enhance brand storytelling
* Maintain and evolve the brand’s verbal identity, ensuring consistency across channels
* Coordinate with external copywriters to ensure tone of voice aligns with brand standards
* Stay informed on industry trends, consumer preferences, and competitors; use insights to inform strategies
* Design optimal customer journeys across communication touchpoints
* Ensure consistent brand expression as a gatekeeper of editorial content
* Develop messages and assets for various platforms and formats
* Contribute to marketing briefs to support cross-channel editorial strategies
How will you experience success
* Minimum 5 years’ experience in a similar role
* Exceptional copywriting, editing, and proofreading skills
* Strong planning and project management abilities
* Excellent communication skills
* Ability to manage multiple projects and meet deadlines
* Strategic thinking with a passion for captivating editorial content
* Problem-solving skills and ability to navigate complex situations
* Strong soft skills for engaging with stakeholders at all levels
* Knowledge of SEO and content optimization is a plus
* Fluent in English (spoken and written)
Additional information
You will be part of a dynamic Maison that values your skills and talents. Our core values include enriching communities, a caring attitude, continuous improvement, and accountable work. You will work within a multicultural team, gain international experience, and participate in our sustainability initiatives. This role offers potential career development opportunities within the Maison and Richemont Group.
Interview process
1. Initial contact and introductory call within 2 weeks of application
2. Interview with our Senior HR Manager
3. Interview with the Brand Communication Director and CMO
Panerai is committed to equal opportunity employment, fostering an inclusive environment where all applicants are treated with fairness and respect, regardless of gender, disability, background, religion, sexual orientation, or other protected characteristics. We celebrate diverse talents and individuality.
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