No Relocation Assistance Offered
Job Number168067 : Roma, Lazio, Italy
Who We Are
Colgate:Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name
Join Colgate:Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals. Together, lets build a brighter, healthier future for all.
The Digital Engagement Specialist is responsible for building stronger connections with veterinarians using our own digital assets (professional website and various tools), CRM and social media.
The candidate is a key factor in engaging the Profession through digital assets. Success in this role means for Hill's to be recognized by Vets as a creator of added value for their knowledge in nutrition, demonstrating in:market success with related KPIs.
The role reports to the Digital Manager and will work in close cooperation with the Professional Veterinary Affairs department and the Veterinary Commercial Team.
Key Job Responsibilities:
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In accordance with the educational plan and priority grid along the year, develop educational content and digital assets (podcast, article, video ...) that engage and communicate effectively key messages to the vet channel business including schools, aligning messaging across multiple platforms and tools, materials and target audiences.
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Develop educational materials for Hillsvet.it and different collaborative education platforms as for Hill's Vet Academy (training, resources and different type of contents)
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Manage and support the implementation of the owned digital professional tools (eLearning, eCom, Recommendation tool, website) and perform all the related analysis via dedicated reports
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Scouting, management and contents creation for tools, blogs, influencers followed by Vets: linkedin, apps, instant messaging, whatsapp, blogs, digital magazines
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Creation of contents for social media and CRM according to the editorial plan
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Support Customer Development team and Pet Vet Affairs in developing digital educational and promotional assets for Key customers (Large Clinics and Corporate), for webinars, Speaker Tours and congresses
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Manage Vet dedicated helpline, supporting and engaging with professionals on a daily basis
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Partners with peers to coordinate executional activities and fully leverage tools/assets
Required Qualifications:
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A Bachelor or Master's Degree in Business Administration, Economics
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A Bachelor or Master's Degree in Veterinary or Nutrition will be considered a plus
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At least 2 years of experiences in a similar role
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Fluent in English and Italian languages
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Strong digital attitude and propensity for new technologies, including social media and other digital platforms
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Ability to understand and apply principles of adult learning
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Knowledge of various methods of engagement and communication, including gamification
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Commercial interest / competence
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Strong analytical and data:driven thinking mindset
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Proven Project management skills and ability to work under constant deadline pressure
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Strong decision:making and problem:solving approach
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Excellent oral and written communication capabilities
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Enthusiasm, passion, positive and proactive approach to work. We are looking for a great team player
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Proficient in Word, Excel, PowerPoint, Keyn