Apply as Group Marketing & Communication - GenAI Creative & Senior Designer
General Information
Job ID
87688
Company
UniCredit S.p.A
Competence Line
Stakeholder Engagement
Country
Italy
City
MILANO
Job Type
Professional
Functional area
Identity, Communication & Public Affairs
Working time model
Full-time
Contact
Valentina Giagnoni
We are hiring: GenAI Creative & Senior Designer — Milan
UniCredit is strengthening its Group Marketing & Communications team with a new role focused on the future of creative production.
We are looking for a hands-on creative professional who combines strategic thinking, strong design and copywriting skills, and a genuine interest in how GenAI can support and accelerate content creation. This role sits at the intersection of creativity and technology, contributing to the evolution of how we design, adapt, and deliver content across the Group.
What you'll be doing
* Develop creative concepts and assets for advertising, social media, and internal campaigns.
* Produce designs, layouts, and written content aligned with our brand and communication standards.
* Use GenAI tools (Adobe Firefly, Google AI, ChatGPT/Gemini) to support image, video, and text creation.
* Adapt content efficiently across platforms, formats, and markets.
* Collaborate with Internal Communications, Social Media, Advertising, Data, and Technology teams.
* Test and contribute to the integration of GenAI tools into our workflow.
* Guide and mentor a junior creative team member
What you'll need to succeed
* 5–7+ years in senior creative roles.
* Strong portfolio across design and copywriting.
* Mastery of Adobe Creative Suite.
* Hands-on experience with GenAI image/video/text tools.
What you'll get in return
* A unique opportunity to work at the intersection of creativity and technology.
* A central role in shaping UniCredit’s GenAI-powered creative model.
* An inclusive, international environment where your contribution has visible impact.
* A team culture built on collaboration, clarity, and continuous improvement.
Our Selection Process
To ensure the best match, our hiring process includes:
* Screening of CV and portfolio to assess creative and technical skills.
* Creative tasks (for shortlisted candidates) to evaluate:
your ability to develop ideas from a strategic input
your use of GenAI tools in a smart and efficient way
your visual and copywriting craft
your problem solving and creative curiosity.
The tasks will be designed to understand both your capabilities and the way you approach creative challenges.
This is an opportunity to contribute to a modern, collaborative, and international environment, and to play an active role in developing new skills, tools, and ways of working that will support the future of our creative model.
If you are curious, proactive, and motivated to work at the intersection of creativity and innovation, we would be happy to hear from you.
#ComeAsYouAre -With numerous initiatives and a dedicated DE&I strategy, we promote gender equality, the social inclusion of people with disabilities and a fair and positive work environment. Our Employee Networks represent our colleagues across five strands of diversity
(gender, disability, LGBTQIA+, ethnic and cultural diversity, generations). Counting on the cultural, ethnic, social and opinion diversity of our people is vital for our bank.
About UniCredit Group
UniCredit is a pan-European Commercial Bank with a unique service offering in Italy, Germany, Central and Eastern Europe. Our purpose is to empower communities to progress, delivering the best-in-class for all stakeholders, unlocking a better tomorrow for our clients and our people across Europe. We serve over 15 million customers worldwide. They are at the heart of what we do in all our markets. Digitalisation and our commitment to ESG principles are key enablers for our service. They help us deliver excellence to our stakeholders and creating a sustainable future for our clients, our communities and our people. We are an equal opportunity employer. We stand together in nurturing a workplace that welcomes diverse thinking and inclusive behaviors. Making all voices heard and leveraging "diversity of thought" regardless of gender identity, age, race, ethnicity, sexual orientation, ability, cultural background, we ensure sustainable growth and new business opportunities, a strong drive for innovation and creativity, as well as a general improvement of the work climate with positive impact on productivity, well-being and engagement of our people.
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