Experteer Overview
As Creative Strategist, you bridge big ideas with fast, high-quality execution for the De'Longhi brand. You drive in-house content production and integrate Generative AI to scale creative output while preserving brand integrity. You collaborate across teams to transform digital storefronts (Amazon and global e-retail) into premium, conversion-focused experiences. This role combines craft with a scalable, data-informed approach to elevate brand storytelling and performance.
Retribuzione / Benefits
* Direct creative output and ensure premium visual language across in-house assets, from hero films to social snippets.
* Oversee copy and narrative localization to maintain tone across markets.
* Guard brand guidelines and push creative boundaries within the brand framework.
* Enhance Amazon and eCommerce presence, treating product pages as premium experiences.
* Lead conversion-focused, high-velocity eCommerce asset production and iterative optimization based on shopper data.
* Advance content automation by deploying Generative AI tools and developing prompt playbooks and compliance standards.
* Manage end-to-end production lifecycle for the De'Longhi brand, translating architecture into executable assets.
Responsabilità
* 5+ years in Creative Operations, Integrated Production, or Content Strategy
* Proven track record of delivering best-in-class eCommerce content and Amazon brand experiences
* Multi-disciplinary background in Art Direction and high-end photography/video shoots
* Expert-level knowledge of Generative AI tools and Digital Asset Management (DAM) systems
* Fluency in English; Italian or German highly advantageous
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