Job DescriptionIf you’ve worn a pair of glasses, we’ve already met.We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest, and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear, and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi Viganò, and the GrandVision network), and leading e-commerce platforms.Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eye care industry.Discover more by following us on LinkedIn!Your #FutureInSight with EssilorLuxotticaAre you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible.Your RoleWe are looking for a Performance Marketing Specialist. The person will drive the implementation of the performance marketing strategy across the funnel, ensuring activation on various touchpoints to achieve business objectives.Main ResponsibilitiesContribute to the definition of the performance marketing strategy, ensuring consistency with the media mix and the funnel strategyManage and optimize digital campaigns across channels (Google Ads, DV360, Meta, Criteo, TikTok Ads Manager, Microsoft Ads, etc.) to increase performance metrics such as Leads, Traffic, Conversion Rate, ROAS, RevenuesAnalyze data and report on spending and performanceDefine targeting audiences and creative materials, and develop strategies accordinglyForecast annual budgets and manage daily budgets according to targetsMonitor and implement new trends, tools, best practices, and beta featuresCoordinate with cross-functional teams for brand synergiesMain RequirementsEducational background in Data Management, Media, Statistics, or equivalentAt least 2+ years of experience in managing performance campaigns in a competitive, fast-paced environmentStrong problem-solving skills and ability to think in parallelSolid experience with Google Ads, Business Manager, DV360, Campaign Manager, Adobe AnalyticsNice to have: knowledge of retail dynamicsRecruitment ProcessIf selected, you will be contacted by our HR Department to guide you through the next steps of your application process.Our Diversity, Equity, and Inclusion CommitmentWe are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities regardless of race, gender, ethnicity, religion, disability, sexual orientation, or other characteristics that make us unique.
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