Ph3Overview /h3pbPosition Title: /b Trade Marketing Specialist /ppbLocation: /b Vimercate and Monvalle, Italy /ppbHybrid: /b 2 days in the office, 3 days remote /ppbEmployment: /b permanent /ppJoin our team of professionals working with global brands across multiple markets. The role defines and manages the Stanley brand strategy in Italy, aligned with the corporate product strategy. /ph3The Role /h3pThe Trade Marketing Specialist is responsible for managing product portfolios, new product launches, pricing and margins, and developing and executing the trade strategy to drive business growth and profitability. /ppThe role includes developing product and marketing strategies, defining pricing and promotional activities to meet targets, and presenting new product launches to relevant stakeholders. /ph3What You’ll Do /h3ullibProduct Management: /b Oversee product lifecycle from launch to promotional strategy; conduct market analysis to guide product positioning and pricing; collaborate with sales and marketing for launches and enhancements; monitor product performance and market trends; analyze pricing and profitability to optimize margins. /lilibTrade Marketing Strategy: /b Develop and implement trade marketing strategies to drive sales; conduct market research and competitor analysis; execute campaigns to increase brand awareness and product adoption. /lilibAccountability: /b Align company strategy with key customers and account plans; maintain strong communication with stakeholders; ensure commercial materials are well-presented; achieve targets and identify new sales opportunities. /li /ulh3You’re The Right Fit /h3ulliExcellent analytical and communication skills /liliHigh level of self-motivation and ability to raise enthusiasm in others /liliStrong communication skills /liliStructured method of working /liliFluent in spoken and written English or equivalent /liliSound knowledge of MS Office (Excel and PowerPoint) /liliBachelor’s Degree in Business Studies (or similar) with a focus on Marketing /lili1/2 years of experience as Product Marketing / Trade Marketing Specialist /li /ulh3The Details /h3pYou’ll receive a competitive salary and a benefits plan, including: /pulliMedical, dental, life, vision, paid time off, well-being benefits /liliDiscounts on Stanley Black Decker tools and partner programs /li /ulh3And More /h3pWe offer opportunities to grow and develop your skills across a global portfolio of brands, with access to learning resources and a collaborative, diverse culture. We value purpose-driven work and community impact through volunteerism and sustainable practices. /p /p #J-18808-Ljbffr