The Group Brand and Social Communication Specialist is involved in all aspects of the development and implementation of doValue´s communication strategies. This role is responsible for promoting and protecting the company's reputation by developing and executing media strategies and plans for brand building/innovation, corporate promotions and corporate communications/affairs initiatives using various media collaboration with Communications Team.
MAIN ROLES AND RESPONSIBILITIES
* Leading in the developing, implementing and measuring external social Media based communication plans
* Manage day-to-day media relations/media requests for brand and corporate issues
* Collaborate with internal stakeholders and subject matter experts in a timely manner to determine appropriate media responses via various channels
* Develop written materials media standby statements on brand and corporate issues as required
* Assist in the development and implementation of Brand PR programs to support brand building, initiatives/innovation/corporate promotions
* Help oversee program execution from kick off through to completion
* Provide guidance and direction to partners and support the reviewing of all Brand PR materials to ensure communication is accurate, relevant and consistent with overall corporate messaging and positions
* Provide guidance to ensure coordination and communication of messages/news to external audiences well coordinated with internal comms
* Evaluate the effectiveness of media programs and communicate results back to business
* Develop and implement online communications strategy ensuring alignment with internal communications strategy and that it includes day-to-day content development strategy and functional enhancements
* Serve as senior editor and provide communications content for Intranet
* Serve as liaison to IT
* Lead responsibility for daily News Briefs process with assistance from communications coordinator
* Develop and manage external corporate and local community events in support of corporate giving strategy
* Any other duties as assigned
COMPETENCIES and SKILLS REQUIRED TO PERFORM THE ROLE
* Bachelor’s degree in communications, Journalism, Public Relations or related field
* 3-4 years' experience working in a Media Relations role or in Public Relations
* Must possess excellent oral, written and interpersonal communication skills with strong writing and editorial abilities
* Highly organized with the ability to multitask.
* Working knowledge of Microsoft Word, PowerPoint, Excel, internet, wire services, media monitoring software, and other public relation tools.
* Demonstrated success with Social Media tools such as LinkedIn, Twitter and others.
* Strong project management skills.
* Must be able to meet tight deadlines and execute flawlessly on projects in a fast-paced, often pressured environment and see a project through to completion.
* Ability to be an influential communications consultant within the organization.
* Ability to work effectively in a team.
* Capable of maintaining confidentiality, with a high level of accuracy regarding information.
* Proven ability to develop and maintain strong professional relationships with internal and external stakeholders and work effectively with all levels of employees is critical.
COMPETENCIES
* Communication
* Critical Thinking
* Decision Making
* Leadership
* Networking and Relationship Building
* Organizational and Environmental Awareness
* Planning and Organizing
* Problem Solving
* Results Orientation
* Service Orientation
* EDUCATION REQUIREMENTS
* Administration & Management, Marketing & Comms Master Degree
* Valuable Professional Certification (MBA)
* English: advanced
* Microsoft Office (Excel, Access and PowerPoint): advanced
Location: Rome