PbWho we are /b /ppbr/ppPVJets is a leading company in the private aviation sector, specializing exclusively in private jet charter services for HNWI clients, family offices and international corporations. /ppbr/ppWith more than 10 years of experience and a consolidated reputation within the European Business Aviation Association and the National Business Aviation Association, we manage over b1,000 charter flights per year across more than 80 countries /b, delivering 24⁄7 operational excellence and premium service standards. /ppbr/ppWith operational offices in bMilan /bwe are currently operating internationally and are looking for an bAds Specialist with strong technical expertise in performance marketing /b, capable of managing and optimizing paid media campaigns and working closely with our internal marketing team. /ppbr/ppThis role requires a bhighly analytical and technical profile /b, focused on data, conversions, and performance. /ppbr/ppThe position is boffice-based in Milan /b, working directly with the marketing team and management. /ppbr/ppbThe Role /b /ppbr/ppThe Ads Specialist will be responsible for managing, optimizing and scaling paid media campaigns, with a primary focus on bGoogle Ads and Meta Ads /b. /ppbr/ppThe role requires a professional capable of banalyzing competitors, identifying high-performing keywords, optimizing pay-per-click campaigns, and improving conversion performance across the entire marketing funnel /b. /ppbr/ppThe candidate will work closely with the Marketing Manager, developers and the internal marketing team to continuously improve campaign results and lead generation performance. /ppbr/ppbKey Responsibilities /b /ppbr/pp• Management and optimization of bGoogle Ads campaigns (Search, Performance Max, Display and YouTube) /b /pp• Management and optimization of bMeta Ads campaigns (lead generation, conversion campaigns and retargeting) /b /pp• Advanced bkeyword research and search intent analysis /b to improve campaign performance /pp• Competitor analysis to identify opportunities and optimize bidding strategies /pp• Continuous optimization of bPPC campaigns to maximize conversion rate and reduce acquisition cost /b /pp• Monitoring and improvement of KPIs such as CPL, CPA, CTR, ROAS and conversion rate /pp• Structuring and optimizing acquisition funnels and remarketing strategies /pp• Implementation and monitoring of tracking systems (GA4, Tag Manager, Pixels, Conversion API) /pp• A/B testing of creatives, copy, audiences and landing pages /pp• Collaboration with the internal marketing team to improve landing page performance and campaign results /pp• Preparation of periodic performance reports and data-driven optimization strategies /ppbr/ppbCandidate Profile /b /ppbr/ppWe are looking for a btechnical Ads specialist /b, not a generic marketing profile. /ppbr/ppThe ideal candidate has strong experience in bpay-per-click advertising, keyword strategy, conversion optimization and performance analysis /b. /ppbr/ppThe role requires a professional capable of working directly on campaigns, analyzing data and continuously improving acquisition performance. /ppbr/ppbRequirements /b /ppbr/pp• Strong experience managing bGoogle Ads campaigns (Search and Performance Max in particular) /b /pp• Strong experience managing bMeta Ads campaigns /b /pp• Advanced knowledge of bkeyword research and PPC optimization strategies /b /pp• Experience analyzing competitors and search market dynamics /pp• Strong understanding of bmarketing funnels and lead generation strategies /b /pp• Experience monitoring KPIs such as CPL, CPA, ROAS, CTR and conversion rate /pp• Experience with tracking tools such as bGoogle Analytics 4, Tag Manager and conversion tracking systems /b /pp• Strong analytical and data-driven mindset /pp• Ability to work closely with developers and marketing teams /pp• Good command of English /ppbr/ppbPreferred Qualifications /b /ppbr/pp• Experience working in performance-driven environments /pp• Experience in lead generation or high-value service industries /pp• Familiarity with CRM and marketing automation tools /pp• Experience improving conversion performance of landing pages /ppbr/ppbWork Environment /b /ppbr/pulliPosition based in bMilan office /b, working with the internal marketing team /li /ulp• Strategic role with direct impact on company growth /pp• Dynamic international environment focused on performance and results /ppbr/ppbApplication /b /ppbr/ppPlease send: /ppbr/pp• Updated CV /pp• Examples of campaigns managed or performance results achieved /ppbr/ppEmail: /p