Trade Marketeer Food Service
Apply locations: Remote, Italy | Time type: Full time | Posted on: Posted 24 Days Ago | Job requisition id: Req-257990
As a Trade Marketeer in Italy, you will be responsible for executing and implementing marketing and trade marketing initiatives to support LW's value and volume ambitions within the country.
You will serve as a key link between Core EMEA Marketing and local Sales Execution, helping both sides stay aligned on key priorities.
Deep understanding of Business and Route to Market is essential to support both Pull and Push initiatives.
What do you do?
* Ensure consistent deployment and execution of EMEA marketing campaigns and initiatives.
* Deploy local campaigns in line with EMEA Marketing guidelines.
* Improve the effectiveness of all Sales Funnel steps to generate qualified leads.
* Enable and equip the sales team to practice consultative selling, making them preferred partners to customers.
* Collaborate with the Marketing Manager and Country Sales Manager to build and implement PULL & PUSH trade marketing plans and activations in Italy.
* Contribute to the long-term Route to Market strategy and develop initiatives in focus segments.
* Coordinate the timing of launches and campaigns with customers and sales teams.
* Assist in developing the country’s Annual Operating Plan.
* Identify opportunities to enhance customer engagement across regions.
* Stay informed on market trends, industry standards, and competitor activities.
What do you bring?
* A bachelor’s degree in Marketing, Marketing Communication, or Category Management.
* 3-5 years of marketing experience in the Foodservice sector within Italy; FMCG experience is a plus.
* Understanding of channels and customer needs.
* Ability to handle matrix organizations with strong negotiating skills.
* Fluent in English; knowledge of other European languages is beneficial.
* Strong communication skills.
* Willingness to travel within Italy and to the Netherlands; flexibility is essential.
We offer a challenging role in a dynamic, growing organization within the food industry. We encourage growth aligned with our core values: Integrity, Teamwork, Inclusion, Drive for Results, and Empowerment. At Lamb Weston EMEA, when we see a potato, we see opportunities. What opportunities do you see?
About Us
We value ambition, initiative, innovation, and collaboration—both internationally and across our supply chain. Our commitment to sustainability reflects in every aspect of our products and operations. We seek team players passionate about responsibility, sustainable growth, and making a positive impact on society and the environment. We believe in growth—of our company and our employees.
As we say at Lamb Weston: "If we see a potato, we see opportunities." What opportunities do you see?
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