Position: Grand Events Marketing LeadLocation: Manifattura Valcismon SpA (Castelli & Sportful brands) – HQ in Fonzaso (BL), ItalyReports to: Grand Events Division ManagerCompensation package : the annual gross salary for this role is in the range of €, plus welfare and other benefits
Role OverviewThe Grand Events Marketing Lead is responsible for maximizing all marketing opportunities for the Castelli brand within the Grand Events Division. This role oversees strategy, planning, and execution across digital, on-field, and broadcast channels, ensuring Castelli achieves maximum visibility and impact at major cycling events. The role requires cross-functional coordination with internal teams, event organizers, and external partners.
Key ResponsibilitiesDevelop and implement the marketing strategy, annual calendar, and tactical plans for the Grand Events Division and key individual eventsCollaborate with the marketing teams of the Event Organizer, to maximize Castelli visibility across all channels, including digital, social media, email campaigns (DEM), event activations, announcers, on-field branding, and broadcastCoordinate hospitality and promotional opportunities with the Castelli marketing team at each eventEnsure consistent brand visibility before, during, and after events, aligning internal teams and external stakeholdersSupport Castelli subsidiaries and distributors in leveraging marketing opportunities in local marketsProvide organizational support to Castelli content creation, digital marketing, and social media teamsServe as the primary press contact for each Event OrganizerAssist with on-field activation alongside the Castelli marketing teamMonitor marketing activities conducted by event organizers to ensure compliance with Castelli's contractual rights
RequirementsFluent or a very good level in French (written and spoken) is a MUST for this roleMinimum of 5 years of experience in sports marketingStrong written and verbal communication skillsFluent in Italian, EnglishExcellent project management skills with the ability to manage multiple stakeholders and timelinesWillingness to travel internationally up to 25% of the timeUniversity degree in sports marketing, communications, or a related field