Ph3Overview /h3pCommercialization Excellence Director Italy /ppUnder the guidance of the General Manager Italy, Greece, Cyprus and Malta, the Commercialization Director is responsible for leading and embedding a culture of performance excellence across the affiliate, in collaboration with the Medical Excellence Lead. This role involves leading significant organizational change, requiring a resilient, solutions-oriented, and growth-focused mindset. /ph3Responsibilities /h3ulliLead the transformation of the Italian and Greek affiliates toward a data- and insights-driven culture, using segmentation and analytics to optimize business decisions, commercial planning, and customer engagement. /liliBuild and implement strategic frameworks for market segmentation, account management, and business intelligence to drive targeted and effective customer interactions. /liliIn collaboration with business units and cross-functional teams, develop and standardize commercial excellence tools (e.g. account planning, real-time dashboards, dynamic segmentation models). /liliAdvance omnichannel strategy, enabling seamless, insight-driven engagement across all customer touchpoints. /liliChampion a customer- and market-centric approach across portfolios and brands, supporting informed, focused decision-making. /li /ulh3Accountabilities And Deliverables /h3ulliSales Force Effectiveness /liliDrive segmentation and targeting strategies using market and customer insights to support prioritization of accounts and resource allocation. /liliMonitor and optimize KPI performance in collaboration with BUDs, NSMs, and leadership. Proactively escalate risks or opportunities. /liliMaximize use of Veeva CRM for account planning, customer profiling, call planning, and closed-loop marketing. /liliSupport rollout of business acumen and account excellence training in partnership with European Customer Excellence teams. /liliUse qualitative and quantitative insights to drive customer understanding and improve go-to-market strategy. /liliInstitutionalize quarterly business reviews (QBRs) with sales teams, embedding insights and segmentation data to identify priority accounts. /liliBusiness Insights and Market Segmentation /liliEnhance and structure the affiliate's use of business analytics and insights to support commercial strategy, performance tracking, and customer understanding. /liliImplement advanced market segmentation frameworks, integrating patient journey, disease epidemiology, referral mapping, and behavioural profiling. /liliProvide actionable insights to senior leaders to support strategic decisions in customer engagement, portfolio allocation, and investment prioritization. /liliDevelop customer archetypes / personas using market research and segmentation analytics to inform tailored engagement. /liliAlign with global and EU-level initiatives to pilot new analytical tools and methodologies. /liliOmnichannel Development /liliDefine the vision for omnichannel engagement in Italy and develop a roadmap for its implementation, aligned with customer expectations and digital trends. /liliAccelerate the deployment of omnichannel capabilities (e.g. Sobi Pro, VAE, CLM), integrating insights from segmentation to personalize engagement. /liliLead measurement of omnichannel effectiveness, using customer-centric KPIs (reach, engagement, preferences) to inform strategy. /liliCollaborate with global digital marketing to ensure alignment and adaptation of global tools to the local ecosystem. /liliLaunch Excellence /liliCo-lead the development of affiliate launch excellence playbooks, embedding market segmentation, competitive intelligence, and customer insight as core elements. /liliLead commercial readiness by developing robust go-to-market models /liliPatient journey mapping /liliMarket sizing and segmentation /liliSales force sizing and targeting /liliCompetitive environment analysis /liliPost-launch monitoring and insights generation /liliForecasting /liliLead bottom-up and top-down forecasting (patients, volumes, revenues) incorporating insights from segmentation and real-world data. /liliCo-own LRP (Long-Range Plan) assumptions and business cases with the Finance Director and GM, bringing deep understanding of customer dynamics and market trends. /liliOperational Excellence and Customer Focus /liliLead initiatives to embed a customer-centric and agile operating model across commercial functions. /liliUse segmentation and engagement analytics to refine resource deployment across portfolios and territories. /liliFoster continuous improvement, removing inefficiencies and driving scalable processes to support growth. /liliBuild capabilities in data literacy, business acumen, and customer insight interpretation across commercial teams. /liliDEP (Data Entry Processor) : /liliUnderstand the local Transparency requirements for the assigned country or geographical area /liliParticipate in DEP calls /liliInform the Activity Leads about the applicable Transparency requirements, including the data and information needed to correctly record Transfers of Value ToV /liliRecord all required information on ToVs provided by Activity Leads in the Transparency HUB /liliInform the Sobi Spend Transparency Office (STO) about any third-party vendors requesting access to the Transparency HUB /liliReview the recorded data upon PwC's request and respond to any questions from PwC that may arise during the data correction phase /liliIn collaboration with the HCC SME, review the draft publication report to verify its accuracy and compliance with local regulations /liliProvide confirmation and / or updates on the draft report to PwC /liliUpload the final reports to DocSpace D2 for General Manager approval /liliPublish the Transparency report on the company website according to applicable procedures /liliManage the retention time in DocSpace D2 for the deletion of the disclosure report /li /ulh3Qualifications /h3ulliUniversity degree (scientific or business discipline preferred) /liliProven experience in Commercial Excellence, Business Insights, or Strategic Marketing within the pharmaceutical or biotech industry /liliDemonstrated expertise in market segmentation, data analysis, and insight generation /liliExperience in launching new products and leading cross-functional launch teams /liliProficient in CRM and analytics tools (Veeva, Power BI, Qlik, etc.) /liliExperience leading change and capability building initiatives /li /ulh3Additional Information /h3pAll Sobi employees need to demonstrate behaviors in line with Sobi\'s core values Care, Ambition, Urgency, Ownership and Partnership. Are you ready to be on the Sobi team? Come join a culture that empowers every person to be the person that makes a difference for rare disease. /ph3Why Join Us? /h3pWe are a global company with over 1,700 employees in more than 30 countries and are committed to the societies where we operate. With a deeply skilled management team directing our day-to-day wins, and a Board with a stellar track record, we’re ready to take on the world’s diseases, ailments and adversity. Our people believe they have the power to make a positive impact in others’ lives because that’s exactly what we do here. If you’re seeking a career that taps into your talents in a way that makes the world a better, healthier place, we just may have a job for you. /ppWe know our employees are our most valuable asset, and our culture conveys that. We offer a competitive benefits package, to support the health and happiness of our staff. /ph3Sobi Culture /h3pAt Sobi, we refuse to accept the status quo. This is because we have witnessed first-hand the challenges facing those affected by rare diseases, and have used this knowledge to shape our business to find new ways of helping them. As a specialized biopharmaceutical company, we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground-breaking treatments, we help make medicine more accessible and open up more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one, but we know we can’t change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients, partners and stakeholders across the entire value chain. Together, we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth. /ppbAn Equal Opportunity Employer /b /ppSobi is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at Sobi are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex including pregnancy, age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity, protected veterans and / or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status or protected groups by the laws or regulations in the locations where we operate. /ppbSeniority level /b /ppMid-Senior level /ppbEmployment type /b /ppFull-time /ppbJob function /b /ppScience /ppbIndustries /b /ppPharmaceutical Manufacturing /p /p #J-18808-Ljbffr