Social network you want to login/join with: Amplifon is the global leader in the hearing care retail industry. Since 1950, we've been changing the lives of millions of customers worldwide. Despite our global presence and continuous growth, we maintain a start-up approach, striving for innovation daily. We pride ourselves on setting industry standards and constantly enhancing the customer and employee experience. With over 20,000 professionals across 9,500 points of sale in 26 countries and 5 continents, we bring back the joy of hearing, feeling, and living to thousands of people globally. What we are looking for Reporting directly to our Global CRM Associate Director, you will adopt a 'think global, act local' mindset, fostering a harmonized, customer-driven culture across the company. You will oversee the complete end-to-end customer journey and lead all client-focused initiatives from ideation through development and execution. Key Responsibilities: Strategy Setup: Contribute to defining the CRM strategic framework across all customer journeys and channels to achieve objectives such as engagement, reactivation, conversion, and repurchase. Country Go-To-Market: Implement CRM innovative initiatives in various countries and support their correct execution. Continuous Optimization: Monitor performance continuously, identify performance boosters across the conversion funnel, and maximize ROI and CRM's contribution to total revenues. Monitoring: Regularly assess CRM performance, identify growth opportunities, develop business cases and scenarios, and ensure optimal CRM management coverage and channel ROI (DM, Digital, CC, store). CRM Skills Development: Upskill teams in different countries, foster a culture of innovation, and promote a CRM community across regions. Stakeholder Collaboration: Work with global and local marketing teams to launch innovative projects, supporting integration, testing, and launch phases. Leverage CRM Enablers: Fully utilize tools like Customer Segmentation, CVM Journeys, Marketing Automation, and Analytics in CRM strategies. What you'll need At least 7 years of experience in CRM, preferably with an international scope. University degree in B&A, marketing, communication, or management engineering. Knowledge of marketing and CRM best practices, processes, and tools in customer-centric organizations. Strong data and analytics skills, with an attitude for KPI monitoring. Experience in dynamic, customer-focused environments, CX management, and marketing performance. High work ethic, business acumen, customer understanding, and relationship skills. Ability to collaborate across sales and other teams. Proven ability to develop and implement CRM best practices. Entrepreneurial mindset with a proactive attitude. Strategic thinker and hands-on manager capable of managing multiple projects simultaneously. Fluency in English. Amplifon promotes a Winning Culture aimed at future growth, starting with improving our Winning Workplace. We offer a hybrid work policy, allowing employees to work remotely up to 9 days per month. Please note: If you do not hold a passport for the country of the vacancy, a work permit might be required. Check our Blog for more information. Do not include bank or payment details when applying. Applications should be submitted via the 'Apply now' button. Amplifon is not responsible for external website content. J-18808-Ljbffr