Lead Generation Manager page is loaded## Lead Generation Managerremote type: Hybridlocations: Europe-Remote: Zevenbergen: Bologna-Remote: Zevenbergen-Remote: London-Remotetime type: Full timeposted on: Posted Todayjob requisition id: JR******If so, please apply using the referral link emailed to you.Join our global team dedicated to innovation and initiative, where physical walls and different time zones don't limit, but encourage, collaboration.
Where all contributions and new ideas are explored with an open mind and work is driven by our shared values: be courageous, be accountable, be honest, be inclusive and elevate others.
**Job Description Summary****Job Description**## ROLEThe Lead Generation Manager (LGM) is responsible for designing, implementing, and continuously improving a scalable, data-driven lead generation engine for Alira Health's Research & Clinical Development (RCD) business unit.
The LGM develops and governs end-to-end processes that identify, qualify, and hand off high-quality opportunities to Business Development (BD), while ensuring rigorous data integrity, actionable reporting, and compliant outreach across regions.
The role integrates data from CRM/ERP platforms and external intelligence sources (e.g., GlobalData, PitchBook, and company websites) and leverages AI tools to automate workflows and streamline operations.
The LGM partners closely with BD, Operations teams, and operational leaders to drive pipeline growth and conversion.
## KEY RESPONSIBILITIES**Lead Generation Strategy & Governance:*** Define ideal customer profiles (ICPs), target segments, and buyer personas for the RCD portfolio; align prospecting strategies with clinical services priorities and capacity.
* Establish a standardized lead generation framework (SOPs, RACI, SLAs) that governs sourcing, enrichment, qualification, handoff, and feedback loops across global teams.
* Plan and execute multi-channel prospecting (email, social, events, partner referrals, web forms), coordinating with Marketing/BD for content and campaigns.
**Data & Systems Integration:*** Orchestrate data ingestion and synchronization between CRM and other in- house systems, ensuring accurate account/contact hierarchies, deduplication, and harmonized taxonomies.
* Source and integrate third-party market intelligence (e.g., GlobalData, PitchBook) and public company websites to expand and refine target lists.
* Design and maintain lead scoring, routing, and enrichment rules; champion data quality standards and stewardship.
**Pipeline Development, Qualification & Handoffs:*** Operate and optimize top-of-funnel processes to increase Qualified Leads.
* Manage qualification workflows and ensure timely, well-documented handoffs to BD and Operations.
* Track follow-ups, meetings, proposals, and outcomes to evidence the impact of generated leads and to inform prioritization.
**Reporting, Analytics & Forecasting:*** Define and deploy dashboards and reports on BD KPIs and funnel performance (e.g., lead volume, quality, progress, conversion rates, win rate).
* Produce weekly/monthly/quarterly views for operational leaders; run analyses, funnel diagnostics, and forecast models to guide capacity planning.
**Process Excellence & Automation:*** Map and continuously improve lead generation processes.
* Investigate and Implement automation using AI and other tools.
* Evaluate and manage vendors and data tools; establish success.
**Collaboration & Stakeholder Management:*** Partner with BD, Operations, Delivery/Functional leaders, to align priorities, and capacity.
* Facilitate regular pipeline and performance reviews; maintain clear feedback loops for continuous improvement.
* Support global coordination across time zones; ensure Europe-based coverage with global responsiveness.
**Compliance, Ethics & Data Privacy:*** Ensure lead generation practices adhere to applicable regulations (e.g., GDPR and local privacy/anti-spam rules); implement consent/legitimate-interest management and do-not-contact controls.
* Partner with IT to ensure data governance, security, and compliant recordkeeping in CRM/ERP and other databases.
**DESIRED QUALIFICATION & EXPERIENCE*** Minimum 5 years in lead generation, or inside sales operations within global clinical CROs (or closely related life sciences services environments).
* Demonstrated success building scalable lead engines that deliver qualified pipeline for complex B2B services with long sales cycles.
* Hands-on expertise with CRM and ERP platforms (designing fields, workflows, validation, and dashboards) and with external data sources (e.g., GlobalData, PitchBook).
* Strong analytics skills: funnel metrics, attribution, forecasting, and cohort analysis; proficiency with spreadsheets and BI/reporting tools.
* Experience applying AI for workflow automation (enrichment, scoring, prioritization, outreach optimization).
**Languages****Education****Contract Type**RegularWith offices around the world, Alira Health provides a vibrant and creative environment with benefits that include professional development, global travel, flexible work programs and more.
We welcome your passion and drive, talent and entrepreneurial spirit, sense of service and teamwork.We are an integrated team of over 800 scientists, strategists, economists, clinicians, and biostatisticians representing over 30 nationalities.
This broad global perspective and cultural richness has a direct impact on providing innovative solutions for our clients that lead to higher standards of care and an improved patient experience.
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