Product Marketing Manager Role
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We are seeking a highly skilled Product Marketing Manager to drive the go-to-market strategy for our SDK product. This role involves shaping messaging, driving launches, and connecting the dots between what we build and the value our customers experience.
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* Become a subject matter expert on the Beefree SDK, the market, and our customers. Grounding your work in customer insights, competitor awareness, and deep product understanding. You know how to make those insights available and usable across the organization.
* Craft clear, differentiated messaging and positioning for the Beefree SDK. Beyond product launches, you'll own the bigger story. You know how to connect the dots and show how individual features ladder up into something bigger.
* Lead product launches by developing thoughtful go-to-market plans that align Product, Engineering, Sales, and Marketing. Ensure readiness across all customer-facing teams.
* Partner with our Developer Advocate to co-create technical stories, identify pain points from the dev community, and produce content that resonates with technical audiences.
* Measure and optimize GTM impact by collaborating with Product and customer-facing teams to track adoption and understand what resonates with our audience.
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This role requires a strategic, curious, and highly collaborative Product Marketing Manager who can sit at the intersection of Product, Marketing, and Sales.
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About the Role
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* You have experience bringing SaaS products to market and can apply that expertise to help us grow.
* Comfort with technical products and audiences. Maybe you've worked on a technical product (like APIs, SDKs, developer platforms, integrations, or infrastructure tools), picked up technical skills in another role, or you're just endlessly curious and ready to learn.
* You thrive at the intersection of teams: This role spans development, product, marketing, sales, customer support, and just about everyone else.
* You have strong project management skills: You'll be juggling multiple complex projects and tasks—product launches, campaigns, research—and wrangling contributions from across the org to bring them to life.
* You're a great communicator: You have outstanding written and oral communication skills, are a skilled copywriter and proofreader, and aren't afraid of speaking to customers or prospects.
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Balancing launches and big-picture messaging can be tricky. It's easy for PMMs to get tied up in launching individual features, leaving less time (and mental space) to focus on overarching messaging work. Have you experienced this challenge before? How did you manage it?
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Why You're a Great Fit
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* You have experience marketing to developers or built campaigns aimed at technical users.
* You have experience in the MarTech space—especially with email or content creation platforms.
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Growens is an equal opportunity employer and values diversity. We do not discriminate on the basis of ethnicity, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, or any other basis protected by law.