Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. Our purpose – Celebrating life, every day, everywhere – plays a meaningful role in our company, for our people, our diversity, our brands, in how we perform, and how we build shared value.
At Diageo Italy, we are creating a new marketing team with the ambition of becoming a strong marketing powerhouse to help drive the next phase of growth across Italy.
About the role
Step-changing consumer and customer activation through data-driven precision marketing has been identified as key to fuel growth at Diageo. To do so, a company-wide and lasting transformation is being ignited. This encompasses new synchronized omni-channel and data-driven approaches to consumer and customer activation strategy, activity design and execution, tracking and optimization, performance measurement and understanding, building new capability, as well as new ways of working.
An outstanding opportunity for anyone with a real passion and flair for data-driven media strategy and implementation. This role involves understanding our business challenges with a consumer focus to develop the best media strategy and planning for our markets. You will lead all aspects of both online and offline media for some of our brands, connecting these with a full-funnel approach across other areas and channels of the business (E-commerce, commercial, Customer Marketing, etc.).
You will be part of a team leading Diageo’s annual connections planning process in this specific market, in close collaboration with internal and external partners. We aim to build world-class media plans across all touchpoints and channels that consistently deliver category and brand growth.
Part of the team’s mission is to future-proof our organization and create a differentiated advantage for Diageo by responding to changing consumer, media, and market landscapes in an agile and impactful way.
Your Key Responsibilities
* Ensure all media plans for our brands uphold our global media standards
* Collaborate to deliver fully integrated connection plans, ensuring activity operates seamlessly across the consumer journey
* Use data and insights to predict trends and campaign impact
* Drive a performance marketing culture, optimizing media and running test & learn programs
* Provide media leadership, influencing decisions at all levels internally and externally
* Understand recruitment / re-recruitment from shopper and consumer perspectives
* Identify emerging technology trends to connect with consumers, especially in digital and mobile spaces
About you
1. Passionate media expert with strong knowledge of the media landscape, data, measurement, and conversion
2. Deep understanding of consumer behavior across all media channels
3. Team player who thrives in a fast-paced environment and is proactive and entrepreneurial
4. At least 5+ years of experience in full-funnel media strategy, planning, and budget setting, especially in e-commerce
5. Strong understanding of the Italian media landscape
6. Confident with digital channels and platforms (social, display, video, PPC, etc.)
7. Experience working with media partners like Google, Meta, and Amazon
8. Ability to work cross-functionally and inspire others
9. Positive energy, analytical skills, and a willingness to develop further
Our offer
10. An inclusive culture prioritizing employee development
11. Competitive salary with bonus and benefits
12. Industry-leading parental leave policy
13. The opportunity to work with talented colleagues in a diverse environment
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. We value everyone regardless of background, disability, religion, gender identity, sexuality, or ethnicity.
We support flexible working arrangements—please discuss what flexibility means to you. Don’t let anything stop you from applying.
Additional Information
Worker Type : Full-time
Primary Location : Italy
Additional Locations : N / A
Job Posting Start Date : (Insert date)
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Join us to collaborate with talented people worldwide and shape a more inclusive, sustainable future.
Learn more about alcohol at DRINKiQ and explore its effects and production.
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