A dynamic and forward-thinking forex company is working in partnership with GRS Recruitment to hire an experienced PPC Manager to join their growing marketing team. As PPC Manager, you'll take ownership of Paid Search campaigns, ensuring timely optimisations and always looking for new ways to drive performance. You’ll also manage spend forecasts and ensure all campaigns are aligned with agreed performance targets. Success in this role will require a sharp eye for data analysis, trend identification, and accurate execution and reporting. A strong understanding of campaign dynamics and the broader business context will be key to delivering exceptional results. This is an exciting opportunity for someone with a strong analytical mindset and hands-on experience in Paid Search to make a real impact on campaign performance and overall digital strategy. MAIN DUTIES AND RESPONSIBILITIES Campaign Management
1. Create plans to organise mid-term campaign actions and goals
2. Execute and track tests with methodical accuracy
3. Implement best practice and contribute to team knowledge sharing
4. Deliver in depth analysis to understand performance beyond top line metrics
5. Understand our business and KPIs
Stakeholder Management
6. Agree with the company on targets and how to achieve them, providing forecasts
7. Put together documents to showcase work and analyse performance in depth
8. Work with the Head of Digital Marketing to ensure the work is in sync with overall media campaigns
CANDIDATE PROFILE
9. A minimum of 3 years’ working on Paid Search campaigns and working knowledge of Biddable Display platforms
10. Excellent knowledge of Google AdWords and Analytics
11. Strong analytical skills and a natural affinity for numbers
12. Ability to analyse raw data, draw conclusions and develop actionable recommendations as needed.
13. High attention to detail with an understanding of optimisation levers across Biddable platforms.
14. Developing experience in all Search and Biddable media practices – this includes being able to run Display activity on the GDN, and activity across other Biddable Display and Paid Social media channels
15. Proven presentation and negotiation skills
16. Experience in Bid Management platforms i.e. Marin Software, Kenshoo
17. Experience in Planning and running Display campaigns on GDN, Remarketing, RLSA, YouTube Video
18. Experience with DCM/DS3 and DSP platforms, i.e. DBM, AppNexus
19. Involvement with running campaigns across multiple countries / languages
Due to the high volume of applications, we receive at GRS Recruitment, only shortlisted candidates will be responded to.