Franchise Lead – Multiple Myeloma
Location: GSK Verona, Italy
Employment type: Full-time, Permanent
Mission
Drive the national success of the Franchise by ensuring strong commercial performance, launch excellence, market development, and a high-performance culture. The Franchise Lead owns the P&L, defines the strategic direction, and leads Sales & Marketing teams, ensuring full cross-functional alignment and consistency with GSK’s global and regional priorities.
Key Responsibilities
Strategy & Governance
* Own the Franchise P&L, driving revenue growth, market share expansion, and delivery of business objectives.
* Translate global and regional strategy into a clear, actionable National Franchise Plan.
* Lead launch readiness and lifecycle management for Franchise assets, including new indications and launches
* Chair cross-functional governance (Medical, Market Access, IHSM, Regulatory, Supply), ensuring defined stage gates and clear decision rights.
* Oversee the development and execution of Integrated Launch/Asset Plans, including evidence dissemination, access milestones, and supply chain readiness.
Go-to-Market & Commercial Excellence
* Design the go-to-market model, optimizing segmentation, targeting, and territory planning to maximize penetration and ROI.
* Lead the omnichannel commercial strategy, ensuring promotional compliance and delivering a compelling customer experience.
* Develop differentiated value propositions based on clinical insights, real-world evidence, and unmet needs in multiple myeloma.
* Partner with Market Access on HTA, pricing and access strategy, integrating clinical evidence and system value.
People Leadership & Field Readiness
* Lead and develop Marketing and Sales teams, fostering a culture of ownership, accountability, and high performance.
* Ensure field readiness through role-based training, coaching, objection-handling tools and sessions, and sales enablement programs.
* Enable partnerships with External Experts, scientific societies, patient associations, and Hematology Accounts acting as the key external representative for GSK.
Business Performance & Continuous Improvement
* Conduct performance reviews using defined KPIs, applying a test–learn–scale approach for post-launch optimization.
* Ensure coordination across supply, demand planning, distribution, and patient support programs.
* Identify and implement innovative initiatives to expand access and improve outcomes for patients living with multiple myeloma.
Experience & Skills
Professional Experience
* 10+ years in commercial and/or marketing roles in the pharmaceutical industry, with at least 3 years leading launches and cross‑functional launch governance.
* Strong experience in Oncology or Onco‑Hematology, preferably including multiple myeloma or similarly complex therapeutic areas.
* Proven track record in managing and growing strategic franchises or high‑priority assets.
* Preference for profiles with Global or Regional launch experience with experience leading Oncology product launches including cross‑functional readiness, stakeholder engagement, commercialization strategy and measurable market access/uptake outcomes.
* Proven experience in customer insight generation, commercial analytics and performance measurement.
* Fluent in Italian and English language (spoken and written) is required.
Technical & Leadership Skills
* Demonstrated partnership with Medical Affairs, Market Access, Government Affairs and enabling functions, with ability to translate evidence into compelling value narratives.
* Strong people leadership, decisive execution, and excellent executive communication.
* Proficiency in data analytics, AI tools, CRM systems, and omnichannel platforms.
* Experience in field force effectiveness, change leadership, and capability‑building within commercial teams.
We are committed to creating an inclusive workplace where everyone can thrive. If you are passionate about making a difference and have the skills and experience, we are looking for you, we encourage you to apply.
Closing Date for Applications: 31st December 2025 (EOD)
Please take a copy of the Job Description, as this will not be available post closure of the advert. When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
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