PpSofidel, headquartered in Porcari (Lucca), is a global leader in tissue paper production with a presence in 12 European countries and 11 U.S. states. We employ over 9,000 people dedicated to innovation, sustainability, and inclusivity, and our products—including toilet paper, paper towels, and napkins—are available in more than 50 countries. /p pWe proudly own well‑known brands such as Regina, Nicky, Sopalin, Le Trèfle, Hakle, Softis, Nalys, Cosynel, and KittenSoft, while also producing for private‑label retailers. With the Papernet brand, we cater to the "Away‑from‑Home" sector, ensuring quality solutions for businesses and public spaces. Wherever you are, Sofidel is there, bringing comfort, quality, and sustainability to everyday life! /p h3Purpose /h3 pTo implement Group digital paid media strategies through digital publishers and media partners to reach digital marketing and communication objectives, promoting Group products and brands online. /p h3Key Responsibilities /h3 ul liLiaises with the digital team to develop, implement, improve, and measure digital paid media campaigns for all Group business lines in all countries /li liLiaises with Line of Business Marketing teams to ensure marketing objectives, brand equity, and product USPs are met in the digital paid media campaigns /li liLiaises with external agencies to implement the process of planning, approval, ad trafficking, monitoring, and reporting of digital paid media campaigns /li liSets up and optimizes digital paid media campaigns on every digital property and social platform /li liContinuously improves Group digital paid media by capturing and analyzing data, metrics, insights, best practices, and innovations /li liAnalyzes assigned digital media KPIs, creates detailed reports, and implements improvement and optimization solutions /li liGuarantees that digital paid media campaigns are in line with assigned targets and budgets /li liAssists in digital media planning and in the media flow chart creation and updates /li liRelates regularly with local and international media agencies, publishers, and partners in digital media and coordinates their activity /li liImplements and monitors the assigned budget for digital media campaigns /li /ul h3Requirements /h3 pbMust Have: /b /p ul liBachelor's degree in Economics or related field /li liExperience in Amazon Ads, Meta Ads, and Google Ads /li liFluency in English (speaking and writing) /li liAnalytical skills and capability to master raw data /li liPassion and enthusiasm for new technologies and innovations in the adtech/martech ecosystem /li /ul pbNice to have: /b /p ul liExperience in Google Analytics monitoring and analysis /li liKnowledge of most common online media and tracking tools (e.g., Tag Manager, DV360, Data Studio) /li liData analysis and reporting capabilities /li liExperience in a similar role would be considered a plus /li /ul h3What We Offer /h3 ul liFull‑time employment /li liThe chance to work in an international group and a concrete opportunity for professional growth /li liA dynamic environment based on teamwork /li liSofidel Language Learning Programme through an innovative digital platform for you and one additional user, such as a family member or friend /li /ul /p #J-18808-Ljbffr