Job DescriptionAre you ready to turn customer data into meaningful activation strategies that truly drive engagement, lifetime value, and sustainable growth? Join us in Genoa as a Customer Activation Senior Manager, where you’ll lead the design and execution of omnichannel customer activation programs across owned, paid, and human channels, connecting data, technology, and content to deliver personalized experiences across the entire customer journey.You will play a key role in shaping Costa’s customer engagement evolution, orchestrating activation strategies that maximize customer experience, conversion, and value creation. You will translate customer data, segmentation, and insights into actionable campaigns and journeys, ensuring consistency and impact across all markets and channels.Key responsibilities include:Lead all customer activation activities across owned CRM channels (email, SMS, push notifications, WhatsApp) and ensure orchestration with paid media, digital touchpoints, customer center, and human sales channels.Integrate content strategy, segmentation, personalization, and execution into a unified framework, leveraging the Customer Data Platform (CDP) to deliver highly personalized and impactful customer experiences.Design, implement, and optimize automated lifecycle journeys and outbound campaigns, defining contact strategies, priorities, and rules.Govern end‑to‑end omnichannel journeys, coordinating touchpoints across CRM, digital platforms, media, and offline interactions to avoid channel silos and maximize overall impact.Embed predictive models, recommendations, and dynamic content into journeys, ensuring scalability, measurability, and alignment with commercial objectives.Oversee technical execution of campaigns and journeys, including setup, QA, automation logic, and tracking, and act as the main point of contact for the Human Sales channel.Own key performance metrics such as engagement, conversion, retention, reactivation, and customer lifetime value, monitoring and reporting across channels.Implement a test‑and‑learn approach, delivering insights and strategic recommendations to senior leadership while ensuring GDPR compliance.Qualifications10+ years of experience in CRM, customer activation, lifecycle marketing, personalization, and martech‑driven projects.Proven experience in omnichannel orchestration across CRM, media, digital, and offline channels.Strong expertise in customer experience, digital transformation, journey orchestration, campaign management, and personalized content frameworks.Hands‑on experience with marketing automation platforms and personalization engines preferred.Strong analytical skills and the ability to translate data and insights into actionable activation strategies.Excellent project and stakeholder management skills, with the ability to manage complex, cross‑functional initiatives.Solid understanding of the full marketing mix, QA processes, tracking, and campaign operation and setup.Experience in multi‑market environments and familiarity with predictive models, recommendation engines, and dynamic content systems.Experience managing and mentoring both technical and business teams.Fluency in English and Italian.A strategic and commercial mindset, strong problem‑solving attitude, and the ability to work effectively in fast‑paced environments, with a focus on collaboration, continuous learning, and innovation.What We OfferDaily meal vouchers, exclusive discounts, and access to the Wellbeing@Costa platform for sports, travel, and cultural perks.Free medical insurance and additional welfare benefits for you and your family.Convenient solutions such as Amazon Hub Lockers in our Genoa offices.Tailored learning programs, volunteering opportunities, and wellbeing initiatives.Flexible lavoro da remoto policy and a hybrid working arrangement.EmploymentOpen‑term, full‑time, hybrid.EEOWe are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or any other protected characteristic.#J-18808-Ljbffr