About us
Diageo is the world’s leading premium drinks company with brands like Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. Our purpose is to celebrate life, every day, everywhere, which influences our culture, diversity, brands, and performance.
About the role
As an Account Executive, your main responsibility is to ensure our customer, category, and brand plans are executed effectively in-store/outlet to boost sell-out of our brands. You will ensure our brands are consistently appealing wherever they connect with consumers/shopper.
Portfolio: Core, Reserve, Innovation, Packaged beer
Customers: Cocktail bars, nightclubs, pubs, restaurants with a minimum annual spirits sell-out of 300 liters (excluding aperitif).
Responsibilities:
1. Outlet segmentation: Identify outlets within your territory, categorize them based on segmentation guidelines, and record them in the CRM system. Visit outlets according to the call frequency for each category.
2. Driving distribution: Identify partnership opportunities, work with the Account Manager and sales team to identify distribution and activation opportunities, and negotiate pouring, distribution, and activation agreements following company guidelines.
3. Execution standards: Ensure sales drivers are prioritized and promotional activities are implemented as per the activity calendar. Supervise and measure outlet performance in the CRM system and take corrective actions when needed.
4. Teamwork: Collaborate with the Account Manager to identify partnership opportunities with outlets served by wholesalers. Report to the Regional Manager.
About you
To succeed, you should:
* Be motivated to achieve targets and passionate about the night trade.
* Build and influence commercial relationships for mutual profit.
* Deliver results and pursue additional opportunities.
* Adapt your communication style to your audience.
* Learn quickly to promote our broad portfolio effectively.
* Be willing to work evenings and nights regularly.
* Have at least 1 year of sales experience, preferably in on-trade channels.
* Be proficient in Italian and English.
Working with us
Benefits include an attractive incentive package, industry-leading sales training, and working with the leader in the spirits industry. We value diversity and inclusion, reflecting our commitment to a welcoming culture.
Additional details
Worker Type: Regular
Location: Turin
Posting Date: 2024-06-11
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