Overview
We are looking for a Social Media Manager to lead our digital storytelling and amplify H-FARM College’s brand presence across multiple platforms. This role is critical to engaging prospective students, parents, partners, and the wider community, showcasing life on campus, academic excellence, and career opportunities.
The Social Media Manager will develop and implement content strategies, manage our online presence, and measure performance to continuously improve engagement and conversion.
Key Responsibilities
* Develop and execute a social media strategy aligned with H-FARM College’s marketing goals
* Manage daily activity across platforms (Instagram, TikTok, LinkedIn, Facebook, YouTube), ensuring brand consistency and tone of voice
* Interact with the community (comments, DMs, engagement)
* Create, curate, and oversee engaging multimedia content (posts, stories, reels, videos, lives, blog snippets, student takeovers)
* Collaborate with students, faculty, and the wider H-FARM ecosystem to generate authentic and community-driven content
* Plan and execute editorial calendars and campaign rollouts (Open Days, scholarships, events, graduations)
* Monitor performance and optimize engagement with Gen-Z audiences
* Stay updated on emerging tools, trends, and best practices, bringing innovative ideas to strengthen H-FARM’s digital identity
* Research, negotiate, and manage relationships with influencers and influencer agencies
* Coordinate and collaborate with Copywriters and Designers for creative assets and visuals
* Act as the bridge for internal events (Hackathons, Talks, Graduation, Welcome Day, Club Fairs)
* Support the development of external and internal events: logistics, key messages, speakers, and content
Requirements
* Fast, solution-oriented, and open-minded approach to challenges
* Creativity, strategic thinking, and a passion for engaging with Gen Z audiences
* Strong knowledge of the Gen-Z influencers market
* Proven experience managing social media for brands, preferably in higher-education, lifestyle, or youth-oriented sectors
* Strong copywriting and storytelling skills in English
* Proficiency in content creation tools (Canva, Adobe CC, CapCut, etc.) and social media management platforms
* Knowledge of social media analytics and reporting tools
* Ability to work collaboratively in a fast-paced, international environment
Nice to Have
* Bachelor’s degree in Marketing, Communication, Media Studies, or related field (or equivalent experience)
* Experience with TikTok trends and short-form video production
* Background in higher education, events, or student marketing
Expected start date: November 2025
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