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DE'LONGHI BRAND CONTENT PRODUCTION MANAGER Job Responsibilities Role Mission: To act as the creative engine of the Communications department, bridging the gap between \"Big Ideas\" and high-performance execution for the De’Longhi brand. You will strongly contribute to the transformation of our in-house content production model by integrating cutting-edge Generative AI, overseeing brand-specific content production, and supporting our Studio network. Your mission is to marry top-tier creative craftsmanship with a \"scale-mindset\".
Key Responsibilities Creative Excellence & Brand Stewardship
- Art Direction, Photography & Visual Identity: Assure the production and technical delivery of all “in house” content assets - from hero films to social snippets - ensuring alignment with the premium visual language of our Brand.
- Copy & Narrative Oversight: Partner with creative teams to ensure copy is not just \"translated,\" but localized and tone-perfect across all markets.
- Brand Guideline Governance: Act as the ultimate gatekeeper of Brand integrity, ensuring every asset produced adheres strictly to established guidelines while pushing creative boundaries.
The Digital Storefront: Amazon & eCommerce Innovation
- Improve the \"Scroll-Stop\": Elevate our presence on Amazon and global e-retailers. You won't just \"fill templates\", you will treat the Amazon A+ page and Brand Store as a premium cinematic experience.
- Conversion-Led Creativity: Use your expertise in eCommerce content to turn technical specs into lifestyle aspirations, ensuring our digital \"shelf\" is as prestigious as a flagship boutique.
- Dynamic Optimization: Lead the creation of high-velocity eCommerce assets (static and video) that are engineered to convert, testing and pivoting based on real-time shopper data.
Strategic Production & GenAI Innovation
- Advance Content Automation: Spearhead the \"Self-service\" model by deploying Generative AI tools (e.g., Gemini, Eleven Labs, Claude) to create net-new,
