PJoin adidas Europe and shape the future! For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. /ppOur offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration. We aim to be Europe's best sports brand, seeking pioneers and visionaries to join our bold journey. /ppAt adidas, you're not just getting a job; you're invited to make a global impact, joining a team that values creativity, courage and innovation. /ppAre you ready to be part of our journey? /ppbPurpose of the role : /b /ppReporting to the Senior Brand Director Italy, the Brand Director aims to be one of the key pillars of the Marketing team with regard to : /pulliBeing the strategic leader of the Brand /liliBecoming the driving force behind a new corporate culture based on creativity, proactivity and empowerment /liliBeing the promoter of a new way of communicating the brand, based on new narrative forms, strong storytelling, and the involvement of talent (CM, Social, Sports) as an integral part of the brand narrative voice. /li /ulpbWhat you'll do : /b /pulliDevelop a new team culture based on : /liliAccountability /liliProactivity /liliCreativity /liliGreater strategic vision /liliAbility to strongly storytell and connect with the consumer /liliInterconnectedness with the SpoMa team and the Omnichannel team /liliDevelopment of the team's growth path and training, with the goal of developing rounded professionalism, able to think strategically for their area of responsibility and dominate their projects / BUs by better managing all the strategic levers at their disposal : Media, NewsRoom, Brand. /liliDevelop a new way of communicating the Brand, based on the logic of “act and think line #1” that involves : /liliMarketing initiatives, innovative, fresh and out of the box /liliDiversified Brand and Elevated Franchises activation projects based on real strategic business needs. /liliA new way of communicating the brand based on strong storytelling and the development of language and content that engages Gen Z / Gen A and tells the stories of the adidas talents, who are behind their faces /liliIdentify new relevant business development opportunities to win over Gen Z / Gen A while maintaining Brand credibility (ie. Gaming) /liliEntire management of Brand You Got This media campaign, with complete management of flowchart, Media KPIs and interface with BU and Media Center. /liliDevelopment of the Cultural Marketing department as a catalyst for a new way of communicating the Brand and managing talent based on : /liliCross-category contaminations : Sports, Originals, Music /liliCreation of a pool of low / mid / top tier talent to be cultivated and managed to the fullest with ad hoc projects /liliCreation of branded projects with top CM talent that allow the talent to communicate the brand with their language and transform the talent themselves from a face to a Brand Ambassador. /liliCreation of new formats and a new Brand language that leverages the communication skills of Influencers and Creators to tell the brand from a new point of view. /liliAlignment and interconnection with relevant Europe / Global BUs in compliance with centrally identified guidelines. /liliControl and management of the Brand Marketing budget, in a flexible logic for self-funding of new opportunities or extra planning projects. /liliCreation of a strong team reputation locally and internationally, through communication and enhancement of projects carried out locally. /li /ulpbSkills you'll need : /b /pulliExperience in brand marketing (Lifestyle or Luxury industries brand preferred) /liliExperience in Media /liliExperience in team management /liliExperience in Marketing Strategy /liliPassion for brand building /liliAdvanced user of MS Office suite of products /liliConsumer events management and execution (from niche to bigger scale) /liliConsumer and customer-minded brand builder and implementation driven personality /liliExperience with digital production process and technical nature of developing digital marketing initiatives. /liliExperience managing communications touchpoint and evolving media landscape knowledge and KPI /liliUnderstanding of key Digital success metrics along the consumer journey on- and off-site /liliAbility to manage or collaborate with internal and external multidisciplinary groups /liliLifestyle knowledge /liliPassion for sport, football, lifestyle, technology, gaming and upcoming trends in consumer behavior and evolution of communication landscape /li /ulpbMain Requirements : /b /pulliUniversity degree in Business or equivalent professional experience, ideally in Sales and / or Marketing - Bachelors in related field required /lili7 years of marketing / communication working experience /liliDeep knowledge of effective channels and strategies to build brand awareness, develop efficient full-funnel strategies /liliFluent English (written and spoken) /liliFluent in local language (if applicable) preferred /liliExcellent presentation skills /liliHands-on experience managing a wide variety of online and offline marketing channels /li /ulpLocation /ppbThe role will be based in our new Office in Milan! /b /pulliAnnual bonus /liliGym and Sports opportunities /liliFree access to self-learning platform /liliEmployee Assistance Program (personal counselling) /li /ulpAT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE : THIS IS HOW WE WIN WHILE PLAYING FAIR. /pulliCOURAGE : Speak up when you see an opportunity; step up when you see a need. /liliOWNERSHIP : Pick up the ball. Be proactive, take responsibility and follow-through. /liliINNOVATION : Elevate to win. Be curious, test and learn new and better ways of doing things. /liliTEAMPLAY : Win together. Work collaboratively and cultivate a shared mindset. /liliINTEGRITY : Play by the rules. Hold yourself and others accountable to our company’s standards. /liliRESPECT : Value all players. Display empathy, be inclusive and show dignity to all. /li /ulpadidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer. /ppJ-18808-Ljbffr /ppJ-18808-Ljbffr /ppBrand Communication Director • Lombardia, Varese, Italia /p #J-18808-Ljbffr