Press Tab to Move to Skip to Content LinkPosition SnapshotNestlé Waters Premium Beverages Italy, Assago HeadquarterPermanent contract8+ years’ experience in market research in Nestlé, agencies, or other companies, ideally beverage or FMCGProven ability in leading research initiatives and delivering actionable insights, contributing to overall business strategiesPosition SummaryReporting to the CMI Manager International Premium Brands, you will be responsible for fostering an in-depth understanding of the brands, their competitors, categories, consumers, needs, trends, and new opportunities, considering market specificities to consolidate a global view. You will answer essential business questions to gain a competitive advantage and capitalize on new product and communication opportunities. Acting as a business partner, this role is crucial in propelling brands forward through brand health monitoring, innovation projects, and communication strategies. The CMI Lead will shape and influence the mid- to long-term brand strategy, guiding marketing teams in developing brand building and activation initiatives.A Day in the Life of the Italian Premium Brands CMI LeadServe as a strategic business partner to the Brand, Communications, and Innovation teams, addressing key business questionsDrive consumer understanding through insights from multiple sources: Behavioral Neuroscience, social data, HHP, etc.Lead the execution of the brands' research plans, deepening consumer insights, validating IR concepts, and testing communicationsChampion brand health monitoring across key Italian international brands and marketsStay informed on market environment connect data to strategic planning by reviewing various sources such as ad hoc research, competitors, trends, brand health tracking, sales data, panel data, and consumer insightsCollaborate with Communications and digital teams on pre- and post-testingFoster collaboration with key stakeholders to maximize synergies, streamline project briefs, methodologies, and standardsWhat Will Make You SuccessfulExperience in creating comprehensive marketing reports, integrating insights from multiple sources and marketsProficiency in qualitative and quantitative research and insight validationStrong analytical skills and comfort navigating multi-market and multi-source data setsAbility to synthesize data into clear, actionable insights with tangible recommendationsExperience in managing international projects or working within international organizationsAbility to advise on business decisions and support marketing teams in identifying growth opportunitiesWillingness to connect different data points to drive business impactStrong relationship-building skills for cross-stakeholder collaborationAbility to handle uncertainties and ambiguities within a matrix organizationExcellent communication skills for coordinating cross-functional teams and managing stakeholder relationshipsFamiliarity with change management and agile project management methodologies
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