JOB PURPOSEFor the Digital Team based in Milan HQ, we are looking for the App Analytics Lead, who will be responsible for the mobile apps performance analytics across B2C and B2B Group App Ecosystem, driving insight generation to optimize engagement, retention, and business impact. We offer a stimulating work environment, with multiple innovative projects and a network of colleagues with different skill sets and backgrounds (UX designer, Product Owners, Data Analysts, E-commerce, Media).RESPONSIBILITIES Own and lead app performance measurement for B2C and B2B mobile experiences, ensuring clarity, consistency, and business relevance of KPIsDesign, maintain, and evolve dashboards and reporting frameworks to monitor acquisition, engagement, retention, and conversion performanceConduct deep-dive analyses to identify behavioral patterns, performance drivers, and optimization opportunities across different user segmentsPartner with Product, UX, Marketing, CRM, and Tech teams to translate data into actionable recommendationsLead and support A/B testing and experimentation strategies to improve user experience and business outcomesEnsure best-in-class implementation and governance of mobile analytics tools (e.g. SDKs, event tracking, attribution)Define and promote analytics best practices across teams, fostering a strong data-driven cultureAct as a trusted analytics partner for stakeholders, adapting insights and storytelling to both B2C and B2B audiences KNOWLEDGE AND SKILLS 6+ Proven experience in mobile app analytics, with hands‐on expertise in industry‐standard tools (e.g. Firebase, Adobe Analytics, Adjust, AppsFlyer, Amplitude or similar)Strong background in KPI definition, performance monitoring, and insight generationSolid experience with dashboarding and data visualization tools (e.g. Power BI, Looker, Tableau, QlikSense)Demonstrated ability to work across both B2C and B2B business models, understanding their different funnels, user behaviors, and success met