Company Description
New behavioral models, heterogeneous purchasing processes, extraordinary volumes of available information, and the pervasive affirmation of advanced digital technologies have transformed Retail into an unprecedented space of interaction.
At RETEX, we fully oversee this space, promoting a "disruptive" vision of Retail: a multichannel experience that impacts the brand-consumer relationship and the entire community. Retail generates value, whether through physical stores or eCommerce. Retex’s primary objective is to redefine the meaning of Retail, looking beyond logistics, transactions, and points of sale to the dynamics that occur at every moment of contact and relationship between the brand and the consumer.
At Retex S.p.A. Società Benefit, we encourage change, innovate processes, and break down cultural barriers before technological ones. Understanding the Retail business involves comprehending the cognitive processes behind purchasing behaviors, reading social and market changes, and relating them to ideas, paths, and technologies that offer value to clients and users.
Building the future of Retail guides our actions.
Our Retail focus spans mainly three industries:
Fashion & Luxury, Consumer Retail & Food Service, Direct to Consumer
Retex’s industries intersect with its practices:
* Tech
* Digital & Business Performance
* Marketing & Communication
* Service Operations
Position
We have an exciting opportunity to join the advertising team at Witailer, the marketplace optimization and data analytics brand of Retex, as a Digital Advertising Specialist. If you are passionate about digital advertising and driven by data, this is the perfect match! As our new Digital Advertising Specialist, you will explore the world of online marketing, playing a key role in optimizing our clients' advertising investments and supporting their growth.
The Role You Will Play:
1. Client Revenue Maximization: Support our clients in maximizing revenue and optimizing ROI of their advertising investments. Help define advertising strategies for clients on paid search and programmatic advertising.
2. Campaign Implementation: From keyword and product research to campaign creation on the Amazon Advertising platform, implement defined advertising strategies. Manage pay-per-click/search and programmatic campaigns, optimizing performance to improve clients' ROAS, clickthrough, conversion rate, search ranking, discoverability, and visibility on Amazon.
3. Performance Analysis: Analyze and monitor campaign performance, providing insights and recommendations to exceed expectations. Use data-driven approaches for informed decision-making and optimization.
4. Budget Management: Manage advertising budgets and forecast key metrics like sales growth and ROAS, ensuring strategic allocation of investments for maximum impact.
5. Innovation and Adaptability: Stay updated on new Amazon Advertising features and decide how best to incorporate them into client strategies to enhance value.
Requirements
While not all are mandatory, possessing these characteristics will help you excel in this role:
* 1-2 years of experience in advertising, marketing, or e-commerce, with direct experience in digital advertising, campaign monitoring, optimization, and data analysis being advantageous.
* Proven proficiency in Excel and PowerPoint. Experience with creating and monitoring search and display ads on Amazon Advertising is preferred.
* Excellent communication skills for effective collaboration with stakeholders and sharing insights. Team spirit and willingness to contribute are essential.
* Strong attention to detail, initiative, organization, and motivation for results in a dynamic environment. Ability to manage multiple tasks efficiently.
* Fluent in Italian and English; knowledge of French is a plus.
Other Information
Our team at Retex encompasses diverse skills and experiences. We encourage our professionals to seek growth and development opportunities, fostering an environment of experimentation and learning. We celebrate diversity and inclusion and are proud to be a Società Benefit and an equal-opportunity workplace.
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