PpAt Culligan, our digital ecosystem is a key driver of lead generation, customer experience, and business growth across multiple markets. /p pWe are looking for a Digital Platform Owner (Web) who will play a critical role in evolving our web platforms into high-performing, scalable, and data-driven assets. /p pYou will work at the intersection of technology, marketing, and data, collaborating with cross-functional teams to deliver impactful digital experiences and drive measurable business results. /p h3Your Role /h3 ul liOwn the evolution and performance of Culligan’s web platforms, with a strong focus on lead generation and conversion /li liCo-define the digital roadmap together with Marketing and Digital teams, balancing business priorities and technical constraints /li liEnsure websites and landing pages are optimized for performance, UX, and scalability /li liOwn tracking architecture (data layer, GTM, GA4) to guarantee data accuracy and enable effective decision-making /li liDrive integrations with CRM, marketing automation, and third-party tools /li liOversee WordPress ecosystem (themes, plugins, custom developments) ensuring flexibility and long-term sustainability /li liEnsure proper technical SEO foundations, including sitemap management and indexing control (e.g. via tools like Yoast SEO), in coordination with SEO and content teams /li liSupport and execute CRO initiatives, including A/B testing and experimentation programs (e.g. using tools like VWO), ensuring proper implementation and reliability of results /li liCollaborate with Marketing to continuously optimize landing pages and user journeys based on data and testing insights /li liEnsure best practices in accessibility, performance, and security /li liManage releases, environments, and versioning (Git-based workflows, hosting platforms) /li liAct as a bridge between business and technology, translating needs into scalable solutions /li liProactively identify opportunities to improve digital performance and operational efficiency /li /ul h3What You Bring /h3 ul liProven experience in web development or digital platform management roles /li liStrong proficiency in HTML, CSS, JavaScript /li liAdvanced experience with WordPress (custom themes and plugins) /li liSolid understanding of API integrations and web architectures /li liExperience with tracking and tag management (GTM, GA4, data layer concepts) /li liFamiliarity with Git workflows and modern deployment practices /li liStrong understanding of web performance, technical SEO, and UX principles /li liAbility to work in cross-functional environments and manage multiple stakeholders /li liFluent English /li /ul h3Nice to Have /h3 ul liExperience with CRM and marketing automation integrations /li liFamiliarity with CRO tools and experimentation platforms /li liExperience in multi-market or international environments /li /ul h3Why This Role Matters /h3 pThis role directly contributes to Culligan’s growth by ensuring our digital platforms are not only technically robust, but also optimized to generate leads, support marketing performance, and deliver high-quality data. /p pLocation: Bologna Area /p pJob Type: Full-time, hybrid /p pThis job posting is open to all individuals regardless of gender, age, nationality, ethnicity, sexual orientation, gender identity, or religious belief, in accordance with Legislative Decrees 198/2007, 215/2003, and 216/2003. /p /p #J-18808-Ljbffr