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Media planner specialist

Reggio nell'Emilia
Max Mara Fashion Group
Pubblicato il 20 maggio
Descrizione

Ph3Job Description /h3 pIn support of the Media Manager and Media Coordinator, the Media Planner is responsible for planning advertising campaigns, suggesting the most suitable channels based on historical analyzes configured on an ad hoc KPI structure. /p pThe core responsibilities of the role are: /p ul liEnsuring that all activities related to media planning guarantee compliance with the guidelines defined. /li liSupporting the planning of institutional communication offline and online. /li liCoordinating the set up of creative campaign production. /li /ul h3Qualifications /h3 ul liSupervises the activities in accordance with the Brand communication strategy, ensuring relevance to the guidelines. /li liSupports the planning of offline and online institutional communication, suggesting the most appropriate channels in accordance with the communication strategy and the available budget. /li liManages, evaluates and measures the most appropriate channels to ensure that online and offline communication planning is ensured and respected in accordance with the required standards. /li liSupervises, monitors and measures the Media activities of each campaign to guarantee the achievement of the expected objectives for the relevant brand(s). /li liCoordinates the set up and creative production of the campaigns in accordance with the guidelines defined by the Brand Communication Manager, guaranteeing the coherence of the Brand image. /li liPromotes the development of role learning through proactive, team and digital activities, aimed at innovation and improving the effectiveness‑efficiency of one's Responsibilities. /li liPromotes the development of role learning through proactive, team and digital activities, aimed at innovation and improving the effectiveness‑efficiency of one's Responsibilities. /li liPromotes, adopts, develops the use of digital technologies within one's function in relation both in the management of the process and in relations with internal and external interlocutors involved in the business. /li /ul h3Additional Information /h3 ul liAt least 2 years of experience in a similar role or within digital marketing (either in‑house or in communication agencies). /li liStrong ability to interact with multiple internal stakeholders (Brand and Digital Marketing teams) and external partners, such as communication agencies. /li liExcellent teamwork and collaboration skills. /li liA genuine interest and passion for the fashion industry. /li liFluent in Italian and English (both written and spoken). /li /ul /p #J-18808-Ljbffr

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