Join a dynamic project focused on driving user acquisition for a leading yoga app across both mobile and web platforms. This freelance role centers on managing, optimizing, and scaling paid acquisition campaigns, with an immediate emphasis on the French-speaking market and future expansion into Italian and German-speaking audiences. The ideal candidate will leverage data-driven strategies to enhance campaign performance and support the app’s growth objectives. Communication will primarily be in English and Italian, with additional value placed on experience in French or German markets.
Deliverables
* Take ownership of existing paid acquisition campaigns for mobile and web platforms.
* Analyze campaign data to identify trends, optimize performance, and maximize ROI.
* Develop and implement strategies for scaling campaigns in new markets, starting with French-speaking regions and expanding to Italian and German audiences.
* Collaborate with internal stakeholders to align acquisition strategies with broader marketing goals.
* Prepare regular performance reports and actionable insights for ongoing improvement.
Requirements
* Proven experience managing paid user acquisition campaigns for mobile apps and web platforms.
* Strong analytical skills with proficiency in campaign management tools and analytics platforms.
* Demonstrated ability to optimize campaigns for different language markets, especially French, Italian, and German.
* Excellent communication skills in English and Italian; proficiency in French or German is a plus.
* Ability to work independently, proactively identify opportunities, and deliver results in a freelance capacity.
* Familiarity with the health, wellness, or lifestyle app sector is advantageous.
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