CRM & Clienteling Manager
We are seeking an experienced CRM & Clienteling Manager to lead the development and execution of our CRM & Clienteling strategy across multiple brands and markets.
You will own key programs that connect data, technology, and digital & retail channels to drive engagement, retention, and customer lifetime value.
Key Responsibilities
* Define and implement the CRM & Clienteling roadmap in line with business priorities and brand objectives.
* Oversee CRM and marketing automation programs, ensuring effective segmentation, targeting, and personalization.
* Lead the rollout of the Clienteling App and Personal Shopper model to elevate high-value client engagement.
* Partner with Retail, Digital, and Marketing teams to deliver a consistent omnichannel experience.
* Collaborate with Retail teams to connect CRM initiatives with in-store activations and physical client events.
* Analyze customer data and performance KPIs to guide strategy and optimization.
* Manage CRM platform evolution, vendor relationships, and governance standards.
* Contribute to CRM reporting, insight generation, and strategic planning.
Requirements
* 5+ years of experience in CRM, customer marketing, or retention strategy, ideally in fashion, retail, or luxury.
* Proven track record in managing CRM programs and Clienteling tools.
* Strong analytical and strategic mindset with a data-driven approach.
* Ability to lead cross-functional initiatives and manage multiple stakeholders.
* Excellent communication and project management skills.
* Fluent in English; Italian is a plus.
* Experience with Salesforce or similar CRM ecosystems preferred.
What we offer
* Benefits: monthly lunch tickets, company laptop, discounts to our owned brands and brand partners, and additional perks in the form of local discounts and offers.
* Learning & Development Programs: continuous learning experience with TLG University and The Breakfast Club projects.
* Be part of the young (31 on avg.) and international (30 nationalities) #TLGPeopleTeam and work in a dynamic and fast-moving environment.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Retail Apparel and Fashion, Software Development
#J-18808-Ljbffr