Marketing Specialist page is loaded## Marketing Specialistremote type: Hybrid (8 days/month)locations: ITA - Bitrittotime type: Full timeposted on: Posted Todayjob requisition id: R0054396he Marketing Specialist will be responsible for executing effective marketing strategies, developing campaigns, analyzing the effectiveness of campaigns and developing lead generation programs for the Corporate in Italian Legal Market .Ultimately, you will be responsible for knowing the market and our customers, and executing strategic marketing plans that deliver on our business goals.**Duties And Responsibilities*** Own and execute a marketing plan for achieving defined lead generation & customer retention targets for our products in Italian Legal Market.* Collaborate with Product Marketing, Digital Marketing and Sales teams to plan and execute marketing campaigns (acquisition, nurturing, retention, loyalty)* Generate qualified leads through a mix of marketing channels and tactics to fill the top of the sales funnel, including but not limited to events/webinars, sponsorships, PR/outreach, telemarketing, email marketing, SEA, etc…* Work with digital and central marketing services team to develop relevant brand-aligned content and campaign assets for online/offline promotions (ie. articles, whitepapers, emails, landing pages, social media posts, ads, etc..)* Set, allocate and monitor budget spending across all channels* Analyze data to determine campaign efficiency, compare against KPIs, optimize MROI* Review progress with management, make adjustments to plans as necessary, maintain overview of lead activity and scoring* Identify & work with customers to develop testimonials, case studies and references, and amplify the « voice of the customer » in the market* Provide needed market and product information to support centralized marketing programs (ie. SEM, SEO, CRO, PR/Comms) as required* Contribute to market research as required* Network with industry experts and potential clients to drive brand awareness* Gather customer feedback to inform sales and product teams* Prepare all documentation to support the sales networks**Job Qualifications****Competencies*** Proven work experience as a Marketing Specialist or similar role* Familiarity with B2B lead generation campaigns* Proficiency in MS Office (in particular excel)* Knowledge of SEO and Google Analytics* Experience with running integrated marketing campaigns using channels like social media (paid & organic), email, display, referral* Strong organization and prioritization skills* Ability to work well in a fast-paced, collaborative, international environment* Excellent analytical, communication and presentation skills* Good knowledge of English (written, spoken)* Expérience with CRM or similar tool**Education & Experience****Education*** Degree in Economics, Marketing, Communications, Public Relations, Jurisprudence or relevant field**Experience*** At least 4 years of experience in the rôle in similar business contexts## Our Interview Practices*To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.**Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.***Wolters Kluwer reported 2023 annual revenues of €5.6 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,400 people worldwide.**Our customers work in industries which impact the lives of millions of people every single day. Our mission is to empower our professional customers with the information, software solutions, and services they need to make critical decisions, achieve successful outcomes, and save time.Our expert solutions combine deep domain knowledge with technology to deliver both content and workflow automation to drive improved outcomes and productivity for our customers.We are committed to helping professionals improve the way they do business and solve complex problems with our range of digital solutions and services, which we continuously evolve to meet their changing needs. Our 188-year legacy and portfolio represent thousands of customers worldwide.For more information about our solutions and organization, visit, follow us on,, and .At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous.In 2024 we were awarded Ragan’s Top Places to Work for Employee Wellbeing: Large Organization, in recognition of our commitment to maintaining and enhancing the well-being of our colleagues through our ‘Together we thrive’ well-being program.
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