CATEGORY GLOBAL MARKETING LEAD For our client, an international leading B2B company, we are seeking a highly skilled and strategic Category Global Marketing Lead (Strategical Marketing) to develop and implement a category-driven approach. This role will focus on structuring and managing product categories to enhance market positioning, drive innovation and support commercial strategies. The successful candidate will play a pivotal role in leading a transformational shift towards a market-oriented category management approach, with an emphasis on three key categories. Key Responsibilities: Category Strategy Development : Define and implement a comprehensive category management strategy, aligning with overall business objectives. Market Intelligence & Consumer Insights : Conduct market research and consumer analysis to understand industry trends, customer preferences and competitive landscapes, ensuring category strategies are data-driven and identifying opportunities for innovation and differentiation Product Portfolio Management : Work closely with R&D and Sales to identify product opportunities and ensure the right portfolio mix for each category Regulatory Compliance: Ensure all category strategies and product developments adhere to local and international regulatory requirements Cross-functional Collaboration : Act as a bridge with sales, regulatory and production teams, ensuring category needs are fully integrated into business operations. Go-to-Market Strategy: Support the commercial team in developing marketing and sales strategies tailored to each category, including pricing, promotion and distribution. Performance Monitoring & Optimization : Define KPIs for each category, track performance and implement continuous improvements to enhance competitiveness and profitability. The ideal candidate has a strong marketing and category management background, combined with a deep understanding of industry trends, consumer needs and strategic business development. Required Qualifications & Skills: Bachelor's or Master’s degree in Marketing, Business Administration, Category Management or a related field. Minimum 7 years of experience in category management, marketing or business development within B2C or B2B industries. Strong expertise in market research, product positioning and commercial strategy development. Ability to drive cross-functional collaboration and align internal stakeholders around category objectives. Experience in data-driven decision-making, with proficiency in consumer insights and trend analysis. Strong strategic thinking, analytical and financial acumen. Experience working in a fast-paced global environment. Entrepreneurial approach and mind-set hands-on Fluency in English; additional languages are a plus. Experience in global / international roles Location: Lombardia rif SR55461 J-18808-Ljbffr