The Strategic Marketing Expert is responsible for supporting market-driven growth strategies for the company’s pharmaceutical process systems portfolio, including purified water solutions and process equipment.
Tutte le competenze, le qualifiche e l'esperienza necessarie per un candidato di successo sono elencate nella seguente descrizione.
The role focuses on analyzing market dynamics, customer behavior, competitive positioning, and commercial performance to define strategic marketing actions, support Product Managers, and strengthen the company’s market presence. The Strategic Marketing Expert also owns CRM management and related marketing and sales performance reporting.
Analyze
market presence, commercial performance, and customer dynamics
to support strategic marketing decisions
Monitor
market trends and competitive landscape
in pharmaceutical and biotech equipment markets
Support
Product Managers and Sales Managers
with data-driven insights for pricing, portfolio, and product development decisions
Manage the
CRM system
, ensuring data quality, consistency, and effective reporting
Support strategic planning and business reviews with structured analyses and recommendations
Experience in
strategic marketing
as ,
business analysis, strategy, statistics, or performance reporting
in industrial or pharmaceutical-related environments
Solid understanding of
commercial KPIs
, including order intake, margins, and sales performance
Hands-on experience with
CRM systems
(e. xjrgpwk g. Salesforce, Microsoft Dynamics or similar)
Advanced skills in
Excel and BI / reporting tools
(e.g. Power BI, Tableau)
Availability and ability to co-operate with the internal structure of the different single companies including, Sales department, Technical depertment, Procurement, Project Managers, sales and After Sales Service
Excellent presentation and communications skills both oral and written
Fluent
English
(written and spoken); additional languages are a plus
Proven experience in similar role in industrial, pharmaceutical, or process equipment sectors
CRM experience (Salesforce, Dynamics, similar)
Statistics software experience is preferred
Collect, consolidate, and analyze data from CRM, ERP, and other internal systems
Maintain and improve
CRM processes
, including data governance, user adoption, and reporting accuracy
Collaborate with Sales and Marketing to align CRM data with commercial processes
Contribute to
competitive benchmarking
and market intelligence activities
Support internal reviews, management presentations, and decision-making forums
Data quality and completeness in CRM
Adoption rate and effective use of CRM
across commercial teams
Quality of insights
delivered to Product Managers and Management
Reduction of manual reporting efforts
through automation and standardization