PstrongWe’re not in the wing business. We’re in the flavor business. /strong /ppSince opening in 1994, Wingstop has been on a mission to Serve the World Flavor. Today, we’re a $2B brand with 3,000+ restaurants globally and one of the fastest-growing concepts in the restaurant industry. /ppIn 2026, Wingstop will open its first brick-and-mortar restaurant in Italy, starting in Milan. This is a ground-zero launch in a high-potential market, and we’re building a small, entrepreneurial team to lead the brand’s entry and long-term growth. /ppOur success is powered by our people and our values — what we call The Wingstop Way: entrepreneurial, service-minded, fun, and authentic. We move fast, we take ownership, and we win together. /ppstrongTHE ROLE /strong /ppWe are looking for a strongMarketing Strategist /strong to lead the launch and early growth of Wingstop in Italy. /ppThis role owns the end-to-end marketing strategy for market entry — from brand awareness and launch execution to driving profitable sales and long-term brand equity. You will work closely with the franchisor, agency partners, and internal stakeholders to deliver a best-in-class brand opening and establish Wingstop with a new Italian consumer. /ppThis is a hands-on, high-ownership role. You will initially operate as a one-person function, with the opportunity to build a team as the business scales. /ppstrongYOUR IMPACT: /strong /pulliDefine and execute Wingstop’s entry-to-market strategy in Italy /liliLead a bold, culturally relevant brand launch that builds awareness, relevance, and excitement /liliDrive launch KPIs and support same-store sales growth post-opening /liliEstablish Wingstop as a distinctive, crave-worthy brand with Italian consumers /li /ulpstrongWHAT YOU’LL DO: /strong /pulliDesign and execute integrated marketing plans for brand launch and early growth /liliBuild brand awareness and cut-through through bold, culturally relevant storytelling /liliLead creative development across digital, social, content, PR, events, and in-store media /liliManage social media and paid digital activity via agency partners (or in-house where applicable) /liliWork across PR, influencer marketing, ESG, and crisis communications to support brand reputation /liliUse consumer insights, data, and analytics to optimize campaigns, drive transactions, and increase average ticket /liliPartner closely with franchisor teams to ensure brand consistency and alignment with global guidelines /liliAct as steward of Wingstop’s brand identity, visual system, and tone of voice across all touchpoints /liliAnalyze performance and translate learnings into actionable improvements /liliSolve consumer and business challenges creatively and profitably, always keeping the guest at the center /li /ulpstrongWHO YOU ARE /strong /pulli3–4+ years of relevant marketing experience /liliExperience in restaurants, food beverage, retail, or multi-location brands strongly preferred /liliStrong understanding of digital, social, PR, content, and campaign development /liliComfortable working with agencies and senior stakeholders /li /ulpstrongMindset /strong /ppstrongEntrepreneurial: /strongComfortable building from scratch and operating with limited resources /ppstrongHumble: /strong Curious, always learning, open to feedback /ppstrongHungry: /strong Energized by fast pace, growth, and accountability /ppstrongSmart: /strong High emotional intelligence, strong judgment, and excellent communication skills /ppstrongCultural Fit /strong /pulliDeep understanding of the Italian market, particularly youth culture (music, fashion, sports, art, entertainment) /liliFun, energetic, and passionate — you bring positive momentum to the team /li /ulpstrongWHY THIS ROLE IS DIFFERENT /strong /pulliFirst marketing hire for Wingstop Italy /liliRare opportunity to launch a global brand from zero in a major European market /liliHigh visibility, real ownership, and the ability to shape the long-term brand blueprint /liliOpportunity to grow a team and scale impact as the business expands /li /ul #J-18808-Ljbffr