Your MissionAs Brand & Communication Manager, you will:
Scopra di più sui compiti quotidiani, le responsabilità generali e l'esperienza richiesta per questa occasione scorrendo subito verso il basso.
Build and strengthen Mareblu's brand equityIncrease brand awareness and consumer engagementLead communication strategies across both traditional and digital channelsDrive consumer-centric product innovation and renovationMonitor performance and optimize marketing campaignsCollaborate closely with Sales, Trade Marketing, Supply Chain, and Finance teams in a fast-paced international environment
You will be a key player in Mareblu's growth, ensuring a strong competitive position and sustainable market success in Italy.Key ResponsibilitiesBrand & Portfolio Management
Own the performance of your product portfolioDefine and execute brand and marketing strategiesDrive market share growth and competitive positioningLead short- and long-term innovation and renovation projectsManage the full commercial marketing cycle, including new product development
Digital & Communication Strategy
Plan and implement digital marketing initiatives (SEO/SEM, CRM, email marketing, social media, display advertising)Brief and manage digital and communication agenciesReview and approve content, ensuring alignment with brand objectivesMonitor KPIs and ROI, analyze campaign performance, and optimize continuouslyManage digital communication budgets and external partner relationships
Market & Consumer Insights xlwpduy
Track market trends and analyze consumer behaviorIdentify target audiences and design campaigns that engage, inform, and motivateProvide data-driven recommendations to support strategy
Cross-Functional Collaboration
Work closely with Marketing, Trade Marketing, Sales, Supply Chain, and FinanceOperate in an international, multi-country, fast-paced environmentCoordinate with global stakeholders on marketing initiative
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