Overview
TP-Link is a global leader in networking products and solutions. With the brands Omada (business networking solutions) and VIGI (professional video surveillance solutions), TP-Link addresses the needs of SMBs, enterprises, system integrators, and channel partners worldwide.
Job Description
We are looking for a B2B Marketing Specialist to support the local marketing team in planning and executing B2B marketing and communication activities for the Omada and VIGI by TP-Link brands. The ideal candidate will contribute to increasing brand awareness, demand generation, and channel engagement, working closely with internal teams, partners, and external agencies.
Responsibilities
* Support the Marketing team in the execution of the B2B marketing strategy for Omada and VIGI brands
* Plan and coordinate marketing and communication activities across multiple channels (online and offline)
* Develop and localize marketing materials such as presentations, brochures, case studies, newsletters, and sales tools
* Support digital marketing initiatives, including website content, email marketing, social media, and campaigns targeting B2B audiences
* Support in the organization of events, trade shows, webinars, and partner marketing initiatives
* Collaborate with sales teams to support lead generation and channel marketing activities
* Manage relationships with external agencies, suppliers, and partners
* Monitor campaign performance and support reporting and analysis of marketing activities
* Ensure brand consistency and alignment with global brand guidelines
Requirements
* Bachelor’s degree in Marketing, Communication, Business, or a related field
* 2–5 years of experience in B2B marketing, preferably in the IT, networking, or technology sector
* Strong understanding of B2B marketing dynamics and channel marketing
* Experience with digital marketing tools and platforms (email marketing, CMS, social media, marketing automation)
* Excellent communication and copywriting skills
* Ability to manage multiple projects and priorities simultaneously
* Proactive, detail-oriented, and team-oriented mindset
* Fluent in Italian and English (written and spoken)
What We Offer
* The opportunity to contribute to the growth of one of the most dynamic brands in the Italian IT market.
* A young, international, and fast-growing working environment.
* Professional growth with ongoing learning and development opportunities.
TP-LINK is always on the lookout for energetic individuals, who are enthusiastic about their work and willing to learn. We are a global company that values diversity and thrives on entrepreneurial values. Since the inaugural of the IT office (TP-Link Italy S.R.L.), the company has established remarkable growth and has been keen at sharing back with its employees. TP-LINK offers a great working environment, competitive salary and company bonus, if you have what it takes to join the world's #1 market share Wireless LAN Company then please send your resume to hr.it@tp-link.com
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