Sunset Hospitality Group (SHG) is a leading multinational lifestyle hospitality group, with a wide portfolio encompassing Hotels & Resorts, Restaurants, Beach Clubs, Nightclubs, Fitness Centers, and more. SHG operates over 81 venues in 25 countries with a commitment to deliver authentic and diverse hospitality experiences that bring people together, all around the world. From the Sunset Hotels & Resorts division, we are seeking a creative, strategic, and brand-oriented Marketing & PR Manager for METT Milan Torre Velasca, our new Residences & Suites project located in the iconic Torre Velasca, in the heart of Milan. Main responsibilities Brand Positioning & Concept Communication: Develop and execute creative marketing strategies to elevate the identity of the property within the luxury lifestyle and hospitality space, ensuring alignment with brand standards and values. Marketing Operations & On-Site Activation: Ensure the effective execution of all marketing operations on-property, coordinating closely with department heads to align campaigns, brand materials, and guest-facing PR, Press & Media Relations: Plan and manage public relations initiatives, including organizing press trips, liaising with media contacts, and securing coverage across relevant print and digital platforms to increase brand visibility and reputation. Social Media & Influencer Marketing: Oversee the management of all social media channels, ensuring engaging and on-brand content. Build and nurture collaborations with key opinion leaders, influencers, and brand ambassadors to drive awareness and engagement. Website & Digital Presence: Manage the official website content and updates, ensuring accuracy, brand consistency, and optimal user experience. Coordinate with digital partners to improve visibility, SEO, and traffic performance. Strategic Partnerships: Identify and manage partnership opportunities with local and international brands, lifestyle platf