Requisition Id 1648 Location Rome About Edrington Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with The Famous Grouse Blended Scotch Whisky, Brugal premium rum from the Dominican Republic, and Noble Oak American Whiskey. Edrington also has strategic partnerships for No.3 London Dry Gin and Wyoming Whiskey. Remuneration and Package €30,000 - €37,500 per annum Position Summary The Brand Specialist is responsible for driving The Macallan brand knowledge and confidence within the on and off trade across Rome. Your mission will be to segment the market, identify where The Macallan is present and activated, and drive brand engagement. You will be the inspiring and passionate face of The Macallan brand in front of key trade accounts, responsible for influencing decision-makers, as well as educating and engaging staff. It is imperative that the Brand Specialist embodies the essence of the brand in both behaviour, luxury mindset, and delivery of key brand messages. Job Description Day-to-day responsibilities include: Deliver bespoke education for The Macallan and build elevated brand confidence within priority trade accounts and local wholesalers, inspiring brand advocacy and ensuring front-of-mind presence Provide regular updates to local marketing and commercial teams on The Macallan's performance in the on and off trade Build relationships and trust with key decision-makers (e.g., beverage directors, buyers, leading bar staff) Create and demonstrate The Macallan serves and rituals to priority on-trade accounts Collaborate with The Macallan marketing team to implement marketing activations and communications aligned with brand DNA and objectives Work with The Macallan Regional Education Manager and contribute to the global education, marketing, and commercial network Identify key brand-building initiatives in collaboration with local commercial teams Skills and Experience You will be a creative thinker with a commercial mindset, with previous experience in on-trade, brand ambassador roles, or in luxury sectors. A natural presenter, you will influence, upsell, and inspire conversations. You should be self-driven and highly organized. A passion for whisky or the spirits industry is advantageous. Employee Value Proposition At Edrington, you will experience a culture based on respect and giving more. We are passionate about our brands and genuinely care about our people, investing in their development and wellbeing. Join Edrington and make a difference. J-18808-Ljbffr