Purpose & Overall Relevance for the Organization
Responsible for driving a creator culture to deliver against leading stories and product collections in the Running Footwear segment.
Be unapologetically consumer obsessed generating relevant stories and products that excite the China market.
Have a professional balanced approach to work within a dynamic and creative environment whilst balancing the need for operational excellence and speed to market.
Key Responsibilities
* Be a Consumer Obsession champion with a special emphasis on winning the China consumer
* Extend RUNNING FTW strategy in the given segment and maintain connectivity to Germany HQ creatives to ensure a one brand consumer facing message
* Advocate story telling throughout the design team and drive intuitive visual solutions in product concepts
* Design concepts and products that maintain consumer advocacy whilst delivering against the product brief
* Be a creator and an innovator always exploring fresh executions, materialization and color expression
* Motivate + lead fellow designers on the journey to winning consumers and market share whilst adhering to the strategic vision articulated by management
* Present stories and ideas cross functionally with effectiveness to gain consensus
* Be responsible to drive team members and work within the constraints of close to market dynamics and speed
Key Relationships
* Direct Design reports
* Product Marketing
* Product Development
* Global Design counterparts
Knowledge, Skills and Abilities
*
o Have key insights into RUNNING FTW market landscape
* Solid experience in RUNNING FTW creation
o Strong communication skills to articulate concepts, ideation and collections seamlessly to various members of the organization
o Ability to excel and thrive in a team environment with a high level of diversity
o Deep knowledge of footwear creation process and how cross functional members contribute
o Ability to create leading propositions whilst also being a guru of commercializing trends with adidas codes
o Mature approach and ability to persuade, negotiate and compromise to produce win/win scenarios
o Knowledge of design, development and marketing processes with a passion for ideation sharing
o Intellectually curious and always seeking the new
Requisite Education and Experience / Minimum Qualifications
* Bachelor or University Degree in industrial design or related educational experience and at least 7 years related work experience
* Experience in RUNNING FTW totally new design with colors, materials and graphics experience being a preference
* Cross functional expertise in addition to Design would be advantageous
* IT: Superior experience in usage of all key design software and systems, expert in Design apps, software that are impactful to conveying ideation visually
* Basic communication skills in English
#J-18808-Ljbffr